Don’t Try To Bury Bad Customer Reviews

I was thinking about how businesses try burying bad reviews (the wrong way) and the movie Poltergeist came to mind. It’s one scene in particular where the coffins and bodies started popping out of the ground in a rainstorm. That’s a lot like how your reputation problems start popping up when you think you’ve got…

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More Important Than Money

If you’re like most of my clients, you probably have an endless line of people saying how they are going to save you money, make you more money, or show you the secret to getting more people to give you money… for a fee. You might have noticed, I’m different. I let you experience many…

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The Perils Of Free Platforms

  I’ve said it before and I’ll say it again. Free platforms can come at a much greater cost than just shelling out for your own web properties to begin with. What free platforms? Facebook, Google+, Twitter, YouTube, Blogger, Typepad, WordPress.com, etc. are all free platforms with their own rules and restrictions. What do they…

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Sharing on Facebook: How to make your posts priority

Here’s a question one of my Facebook friends asked recently. I thought you might find it interesting or have something to add. Continue Reading

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3 Ways To Start Your Online Reputation

Developing an online presence is key to your success as a new local business. The internet has really taken over the world of marketing in recent years and it’s become vital for companies of all types and sizes to maintain a strong online reputation. The good news is, new online businesses have equal opportunities to…

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Writing Content To Create Value

Are you struggling to create content for your website? It’s not that difficult if you keep these two points in mind. Continue Reading

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Why Saying “Call Me” Doesn’t Work

I got a direct message through Facebook last night. It was a message from a friend who also is a marketer but a bit more of an old-school salesman. It’s not too odd because as online marketers, we’re always trying new tools and methods. Especially when it comes to acquiring new customers. Continue Reading

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Why Your Customers Use Competitors And How To Stop It

I had a client ask me a question about “What happens when a customer goes to somebody else [their competitor]?” This particular client had a customer go to a competitor for services when he didn’t even ask for an estimate. So my client asked me, “Why would somebody do that?”   Continue Reading

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Waitress Executed By Business Owner For Lousy Service

A little known archaic law in Allegheny county allows business owners to execute (by method of their choosing) employees who harm their business. It seems one waitress has been the reason why the restaurant has been getting bad reviews (20 so far!) on various sites. Since a 1-star increase in a businesses’ Yelp review can result…

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Customer Loyalty and Retention – Ten Ways They Help Your Business Financially

If your focus is more so on getting new customers than developing the ones you’ve got, you’re not alone. When I first started, it was all about getting A customer. Then I just kept repeating that process because it worked. Perhaps you did the same. But some time back one of my mentors said “Stop…

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