3 Ways To Start Your Online Reputation

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build-rep-from-startDeveloping an online presence is key to your success as a new local business. The internet has really taken over the world of marketing in recent years and it’s become vital for companies of all types and sizes to maintain a strong online reputation.

The good news is, new online businesses have equal opportunities to larger, more established ones. You just need to know where to start. Here you’ll find 3 easy ways to build your online reputation.

1.

Perfect your website

The number one thing that’s going to determine your online reputation is your website. It’s the hub of your online presence and is where you’ll be directing people to find out more about the company, to sell your products and services and contact you. Therefore, it needs to be attractive, easy to use and informative.

Look at your website from a visitor’s perspective. Can they easily find everything they need? Once you’ve perfected your site, you can then work on your marketing materials.

2.

Be present on social media

The core social sites to have are Facebook and YouTube. Though starting out with just one at first will help you to become familiar with how social media works, particularly for business. Social media gives people the chance to chat with you directly, leave reviews and find out about latest news relating to your business. A company blog is equally important. Blogging and social media together can help you to give your brand a more personal voice, which will really help to attract new customers.

3.

Encourage reviews and testimonials

As a new business, reviews and testimonials are extremely critical in producing sales. People today go online to see what others have to say about businesses they haven’t used before. So having these reviews and testimonials can catapult trust in your company pretty quickly.

The one thing you need to remember is that you aren’t going to develop a strong online reputation overnight. It takes time and a lot of continuous effort to establish your business online.

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Rob Calhoun

Backend Specialist at R. Calhoun IE
+ Rob Calhoun Helps small to medium businesses succeed by building systems for them that help them get new customers, retain customers, and re-energize past customers. Rob helps clients and marketers maximize the return they get from their online marketing efforts.

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3 comments
Tracy Roy says

Social Media is a very good start point for the company reputation management because social media like Facebook, Twitter is the center of everything,potential clients & customers flock there & Social media are highly trusted by Google, that’s why they rank very well for the company name & personnel name & another good thing is ,now these days if company can interact with it’s customer base on social media & can generate vibrant & engaging community then It’s more likely that the company will do better with the very good reputation management…so It’s advised that companies should be active on social media. Online Reputation Management is necessary for every company & personnel. Companies are prone to get bad reviews & bad press,so if they make steady their 1st 3 pages on Google,Yahoo & Bing then they are most likely to be safe from any defamation. High profile personnel is also prone to get defamed….

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Annette Gallant says

Nice article Rob. I don’t deal too much with online reputation management clients, but it’s such a vital component of any business with an online presence.

The way a business responds really comes down to the mindset of the owners. I saw an example where a coffee shop owner or person who replied that tweet, has a “we are what we are, if you don’t like it, f*** off!” You can’t teach an old dog new tricks.

But people with adaptive mindsets would have responded with, “Oh, sorry for the inconvenience, we’ll try and sort that out as soon as possible, thanks for feedback.”

As you said before, if a business can be transparent and lose that defensive attitude from the very beginning, then they’re in a much stronger place.

Reply
    Rob Calhoun says

    Thanks Annette, You’re so right. How you reply to negative feedback, no matter where it is, can have a huge impact on your future business. No matter how obscure you may think the site or that person’s account might be, anything and everything can and does get shared on the internet.

    Here’s a section of my report on Handling Negative Reviews

    Reply
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