Rob Calhoun's Online Marketing blog

3 Ways To Start Your Online Reputation

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build-rep-from-startDeveloping an online presence is key to your success as a new local business. The internet has really taken over the world of marketing in recent years and it’s become vital for companies of all types and sizes to maintain a strong online reputation.

The good news is, new online businesses have equal opportunities to larger, more established ones. You just need to know where to start. Here you’ll find 3 easy ways to build your online reputation.


Perfect your website

The number one thing that’s going to determine your online reputation is your website. It’s the hub of your online presence and is where you’ll be directing people to find out more about the company, to sell your products and services and contact you. Therefore, it needs to be attractive, easy to use and informative.

Look at your website from a visitor’s perspective. Can they easily find everything they need? Once you’ve perfected your site, you can then work on your marketing materials.


Be present on social media

The core social sites to have are Facebook and YouTube. Though starting out with just one at first will help you to become familiar with how social media works, particularly for business. Social media gives people the chance to chat with you directly, leave reviews and find out about latest news relating to your business. A company blog is equally important. Blogging and social media together can help you to give your brand a more personal voice, which will really help to attract new customers.


Encourage reviews and testimonials

As a new business, reviews and testimonials are extremely critical in producing sales. People today go online to see what others have to say about businesses they haven’t used before. So having these reviews and testimonials can catapult trust in your company pretty quickly.

The one thing you need to remember is that you aren’t going to develop a strong online reputation overnight. It takes time and a lot of continuous effort to establish your business online.

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Rob Calhoun

Backend Specialist at R. Calhoun IE
+ Rob Calhoun Helps small to medium businesses succeed by building systems for them that help them get new customers, retain customers, and re-energize past customers. Rob helps clients and marketers maximize the return they get from their online marketing efforts.

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Tracy Roy says

Social Media is a very good start point for the company reputation management because social media like Facebook, Twitter is the center of everything,potential clients & customers flock there & Social media are highly trusted by Google, that’s why they rank very well for the company name & personnel name & another good thing is ,now these days if company can interact with it’s customer base on social media & can generate vibrant & engaging community then It’s more likely that the company will do better with the very good reputation management…so It’s advised that companies should be active on social media. Online Reputation Management is necessary for every company & personnel. Companies are prone to get bad reviews & bad press,so if they make steady their 1st 3 pages on Google,Yahoo & Bing then they are most likely to be safe from any defamation. High profile personnel is also prone to get defamed….

Annette Gallant says

Nice article Rob. I don’t deal too much with online reputation management clients, but it’s such a vital component of any business with an online presence.

The way a business responds really comes down to the mindset of the owners. I saw an example where a coffee shop owner or person who replied that tweet, has a “we are what we are, if you don’t like it, f*** off!” You can’t teach an old dog new tricks.

But people with adaptive mindsets would have responded with, “Oh, sorry for the inconvenience, we’ll try and sort that out as soon as possible, thanks for feedback.”

As you said before, if a business can be transparent and lose that defensive attitude from the very beginning, then they’re in a much stronger place.

    Rob Calhoun says

    Thanks Annette, You’re so right. How you reply to negative feedback, no matter where it is, can have a huge impact on your future business. No matter how obscure you may think the site or that person’s account might be, anything and everything can and does get shared on the internet.

    Here’s a section of my report on Handling Negative Reviews

Anthony says

Annette that is a great comment. I have seen this so many times. It just makes my eyes pop out. It boggles my mind that people are using the internet because at some basic level they understand this is part of marketing in the new age. Which means they also understand their target market will be reading this information. Even further, that shop owner certainly understood replying to a comment on the internet wasn’t a private conversation. I say this because, well they are using the platform when they read the public comment. In any event, there is no excuse for using profanity. Taking the high road is the only way to go. If I read that comment, I would absolutely not patronize it.

Frederick says

Social media is the most effective way to get in touch with customer

Top 5 says

Thank god! I am following these three things in my online reputation. I have read your ebook The 5 Critical Components of.. Really its very useful.


Alok Rana says

Hello Rob,

Your list of ways are limited in number but the points you have covered are the most effective. Social media is an important and essential way to get interacted with others and create your reputation within some like minded people.

But there is one more way you can include in your list. That is Q&A, yes question & answers sites like Quora, Yahoo answer and more are growing and I am getting good results and followers from those.

I am using Quora from past 1 year it is one great place to get involved you will get a community of like-minded users in it. They keep on putting questions and wait to get some interesting answers from experts. I have been to many communities but I find it the best one till now.

I hope yo will find it interesting too. Thanks for sharing such an amazing article here. Keep doing it.

Nancy says

Hi Rob!
I agree that you have to put emphasis on social media, but sometimes ideas just don’t come up, it’s like there are a zillion articles out there about the same stuff and I rather don’t write than repeating whatever can be found at any site. Would you recommend just writing more (like twice a week for example) or rather writing when you come up with a great idea?

    Rob Calhoun says

    As far as writing goes, you should have a time scheduled to write. That will help you post regularly. But isnpiration doesn’t always (OK, almost never) happen when that time rolls around. So what to do? If you’re like me, I always have my phone with me. So take advantage of that and use an app for Evernote as well as having it installed on your computer.

    I use the app to start writing my posts when and wherever inspiration strikes. I tag it as “in progress” as well as all categories that new post will fit in. Then I hit synch so it’s now available on my desktop. That way I’m not stuck looking at a blank screen when it comes time to write.

    I’ve just been doing more work for clients while my site takes a back seat. But I’ve got a ton of posts stacking up for when I get the chance to put the final details on them.
    Rob Calhoun recently posted..Why Your Customers Use Competitors And How To Stop ItMy Profile

James Orogan says

Social Media is the first place to start building your reputation , In my opinion if you can master in social media you can almost immediately increase your reputation. And so slowly your website will already start gaining trust.

Punit says

Hi Rob. Great article.Do you provide same service?

Amelia Mia says

Online marketing and social media is the one and only thing that makes your online reputation. And makes your businesses more visible to the target audiences. Now a days marketers gone crazzy for that, how they get great online reputation to make their business sucess.

deepak Yadav says

Nice Article ! But I Want To ask You A Question There Are So Many social platform. If We Take Major Ones Only then approx 4-5 acc i have to handle. How Can i Handle These account+ Blog+ Youtube Channel. How Sir Tell Me ?

    Rob Calhoun says


    First, focus on one social platform where you find your target market on most. Only when you have that established, does it make sense to branch out to others to extend your reach. When you do, you can leverage your following on the first channel to grow your next.

    As for multiple accounts, I’m assuming you mean for multiple clients. When you’re getting too much work to handle yourself, that’s when it’s time to look at hiring some help. If it’s even just part time at first, you’ll find that freeing up some of your time to strategize how to get more business (accounts) to move that new person to full time will be worth it.
    Rob Calhoun recently posted..Why Saying “Call Me” Doesn’t WorkMy Profile

Ron Pickle says

Nice points Rob as always! of these I attach greatest importance to the online reviews specially in the websites like yelp, google and if you could figure in one of the reputed top 10 lists then your reputation grows by folds and you’re visible all over in search engine listings, social media.

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