5 Scary Website Mistakes Small Businesses Make

4avg.rating 9 votes.

Don’t Make Your Customers Run For The Hills

 

Great news….somebody has visited your website.  Hurray!  Perhaps they might buy your product or decide to use your services…but wait…oh NO!  They are leaving again. “What?” you cry, “They only stayed for 5 seconds”.

 

Yes, they stayed long enough to be appalled by your website and then made a quick exit to one of your competitors.  If your site is not converting visitors to sales, then you might be committing one of these deadly mistakes:

 

1 Flash Driven Design

Search engines hate Flash driven design.  In fact they hate them so much that they will completely ignore your site no matter how pretty you think that it looks.

 

So what if it is clever and it contains beautiful state of the art design? Nobody is ever going to see it.  Google is just going to skip right past your site as if you are the invisible man.  And those millions of iPhone and iPad users who use their mobile devices instead of their desktops certainly won’t see it because they can’t see Flash on their phones.

 

It is pointless to annoy Google so much it chooses to ignore you.  It’s YOU that won’t get any visitors.  Just because you can add whistles and bells doesn’t mean that you should.

 

2 The Annoying “Welcome to our website”

How long do you think you have to grab your visitor’s attention?  Here’s a hint: It isn’t 2 minutes, 1 minute or even 30 seconds.  It is more like 10 seconds.  That is all the time you have, so don’t waste it with such a boring introduction.

Most people don’t like to read much online, so when they first visit your website they are probably just going to quickly scan it to see if anything catches their eye.  Why would you want to squander an already tiny attention span by reminding people which site they are visiting? (That’s what branding is for. Just hope you get to the point where branding matters.) Instead, use an attention grabbing headline.

 

People should already know where they are just from glancing at the top of your site, where they should see your logo and a snappy tagline, or a short description of your site, so there is absolutely no need for stating the obvious with a banal “welcome to our website” message.  Yawn!

 

3 “We…. We… We… We… We…zzzzzzzz”

“We have a team of….”

“We plan to….”

“We have been in business for…..”

 

Sorry to sound blunt but. . . NOBODY CARES!

 

Visitors to your website are only interested in one thing: “What is in it for ME?”

 

If your site doesn’t answer this question pretty quickly they will leave.

 

Instead of just talking about you and your site or your business, imagine that you are talking one to one with one of your typical customers and “speak” to them as an individual.  Tell them how your product or service is going to benefit them.

 

You invest a LOT of time and money encouraging people to visit your website.  So why scare them off by making one of these fatal mistakes?

 

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Rob Calhoun

Backend Specialist at R. Calhoun IE
+ Rob Calhoun Helps small to medium businesses succeed by building systems for them that help them get new customers, retain customers, and re-energize past customers. Rob helps clients and marketers maximize the return they get from their online marketing efforts.

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