Writing Content To Create Value
Are you struggling to create content for your website? It’s not that difficult if you keep these two points in mind.
Are you struggling to create content for your website? It’s not that difficult if you keep these two points in mind.
If you have a blog, creating fresh content is a constant process. Sometimes you think the well is dry or you’re too busy with customers to write new posts. It’s OK. You can bring old posts back to life, but there’s some do’s and don’ts to updating blog posts you need to follow so you […]
Here’s a question one of my Facebook friends asked recently. I thought you might find it interesting or have something to add.
So you have a blog on your website but you’re not quite sure what to write in it or how to use it. This post should answer those questions and have you on your way to creating solid content that converts to paying customers.
Online marketing is not as easy as it seems it should be. There’s a whole lot more to it than just sending an email or writing a post for your site or social media. Years of traditional sales and marketing concepts being drummed into your head could make this hard to accept. But once you […]
There are times when you can’t adequately explain in depth and detail everything that the prospect wants to know. That can be your location, a trade show, or just a chance meeting. If they are at your location, you can feel around to find if they are right now buyers. If they are anything but, […]
I am finally getting back into my exercise and healthy(er) eating routine. How does this apply to business, and more specifically your business? It’s easy to make excuses and not do the things that we need to do in our personal life and in business. Things like exercise and posting articles are parallels between what […]
Everybody wants a “done for you” solution. It’s very much like weight management. People want to be in shape but the work of changing eating habits and exercising is the point of separation between want and desire. The easy fix is surgery, the done for you method. It’s great. It’s quick, a bit expensive, but […]
I don’t particularly like not leading by example so in this case I have to make clear why I am doing what I warn other business owners not to do. Specifically I am talking about being political or using controversial subjects in my business writing. You can do this but have no illusions, you will […]
I got this question in my inbox from a subscriber replying to an email I sent out. “How do I develop better content?” I could have answered her question like most businesses do, hit reply and give the answer in a one-time email to one person. But that’s not what I teach my students or […]
