All posts by Rob Calhoun

Do you want to increase sales? Stop Selling!

Online marketing is not as easy as it seems it should be. There’s a whole lot more to it than just sending an email or writing a post for your site or social media. Years of traditional sales and marketing concepts being drummed into your head could make this hard to accept. This is going […]

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Wishing All A Merry Christmas

What is the easiest content you can write for your business site? (I gave you a hint in the title!) Holiday related material is a drop dead simple way to create fresh content that makes sense and your audience will enjoy. Here’s three quick points to keep in mind to generate holiday content painlessly.   […]

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Is Your Website User Hostile?

You always like to think that your website, email messages, text messages, or other online marketing is “user friendly.” But have you gone through your process? That’s all well and good that it’s intuitive to you, you designed it. Have you had others test it out? This is a lesson I thought might be helpful […]

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Separating Social Media Bulls From The BS

The value of a Facebook like or fan is BS. That’s right, 100% grade A Tauro Sterculius! Anyone telling you any different is trying to sell you something. I told you about this when I said A Facebook fanpage isn’t the small business silver bullet it’s made out to be. Separating Social Media Bulls From […]

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Why Would You Want To Join Your Mailing List?

FOR A MOMENT I want you to forget about the customer. I know that’s a heretical statement but bear with me. What do YOU do with the mass mailed advertising YOU receive? Do you eagerly run into your house from the mailbox with a stack of flyers, postcards, and letters addressed to you “or current […]

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Traffic, Capture, Or Convert; Which Comes First?

I got an email today that said “The most valuable skill a new entrepreneur can learn is how to drive traffic.” That statement by itself might have been a start in convincing me it wasn’t just hype. The next bold statement confirmed my suspicions. Traffic, Capture, Or Convert; Which Comes First?

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Dynamic Site And Your Sales Funnel, A Dynamic Duo

There are times when you can’t adequately explain in depth and detail everything that the prospect wants to know. That can be your location, a trade show, or just a chance meeting. If they are at your location, you can feel around to find if they are right now buyers. If they are anything but, […]

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Why Businesses Don’t “Get” Email Marketing

I’m sure you’ve heard or perhaps even said “Email marketing isn’t what it used to be…” Businesses will try technology (Often on the cheap) and say “It doesn’t work for us” making up some lame excuse how they tried it blah, blah, blah. Is it any wonder when you cut all the corners that you’re […]

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Dynamic Website vs A Static Website; Why You Want To Be Dynamic

A static website was not a fad, it has just become antiquated. Yes it was the edge you needed over the competition when the internet was wide open, new, and nobody had a website. Now static sites are just clutter in the search results.   Static sites give the reader only basic information. People who […]

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Some Days I Question If Owning A Business Is Worth It

Why can’t I just be like the masses? Blissfully ignorant of the benefits of owning a business. Having something you know you did indeed build, nurture, and watch it grow. There are times when it is not so easy to think about the benefits.   What are the Benefits? Some Days I Question If Owning […]

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