Call To Action Is Now Allowed On Facebook Cover Photo

5avg.rating 16 votes.


missing piece of the puzzleSomething that frustrated and baffled business owners was Facebook's ridiculously restrictive rules for cover images. They just made this wonderful prime real estate available and quickly fenced it off from it's obvious use. The good news is we've recently gained some freedom to capitalize on the primary conversion tool, the Call To Action. How you can your business benefit from this change?


The cover image policy was:


  • Price or purchase information, such as “40% off” or “Download it at our website.”
  • Contact information of any sort, like a website address or email address, or information that should go in your Page’s “About” section.
  • References to Facebook features or actions, such as “Like” or “Share,” or an arrow pointing from the cover photo to any of these features.
  • Calls-to-action, such as “Get it now” or “Tell your friends.”
  • Covers must not be false, deceptive, or misleading, and must not infringe on third parties’ intellectual property.

And the cover policy is now simplified to:

“All covers are public. This means that anyone who visits your Page will be able to see your cover. Covers can’t be deceptive, misleading, or infringe on anyone else’s copyright. You may not encourage people to upload your cover to their personal timelines. Covers may not include images with more than 20% text.”

Since they’ve eliminated the explicit restriction on CTA’s, we can now place an arrow and text pointing to the like button and saying “Like our page!” Something so basic to marketing and Facebook now allowed it. Perhaps someday, we’ll get the landing or “welcome” tab designation back.

So now that we’ve got it, how do we use it?

Adding a simple CTA in your cover can have a big impact. Yes, sometimes people do know what you want them to do but they won’t do it without you giving them a reason to. That reason is not always a gimme, but can be just telling them to. “Click Like” or “Like Us” with an arrow is simple and effective. Of course, a CTA saying “Click to get…” or “Like to get…” can be more effective when what they’ll get has value to them.


The frustration is over

Until now it was frustrating to have a promotion that you wanted to tell your customers about, but couldn’t for fear of losing your page. Now you can use that billboard space that people see when visiting your page to tell them what’s new, exciting, and only a click away that you have for them.


OK, I’ve a few ideas on how you can take advantage of this new feature on Facebook. Now I’m going to give some specifics on how-to in the premium section below.


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tags: facebook business page, facebook business marketing, facebook cover image, trackable links, call to action, CTA,

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Rob Calhoun

Backend Specialist at R. Calhoun IE
+ Rob Calhoun Helps small to medium businesses succeed by building systems for them that help them get new customers, retain customers, and re-energize past customers. Rob helps clients and marketers maximize the return they get from their online marketing efforts.

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Carl says

Personally I didn’t know that, but I think it is the way it should be. Let’s be realistic – MySpace lost the battle with Facebook, just because it was spammed to death, including spam in custom backgrounds.

    Rob Calhoun says


    “MySpace lost the battle with Facebook, just because it was spammed to death”
    We often forget that little tidbit.

    My point is that Facebook welcomed businesses and set up a part of the playground for them with pages. I understand the need for rules but at the same time they have to make sense or people will simply ignore them.

    Also I thought business owners would like some ideas to take advantage of this new freedom.

    BTW I enjoyed and shared your post To Win On Pinterest, Unlearn The Social Rules

Umesh says

I really wanted to know this because I have been disabled for violating their term and condition.So thank you again.

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