I was thinking about how businesses try burying bad reviews (the wrong way) and the movie Poltergeist came to mind. It’s one scene in particular where the coffins and bodies started popping out of the ground in a rainstorm. That’s a lot like how your reputation problems start popping up when you think you’ve got […]
If you’re like most of my clients, you probably have an endless line of people saying how they are going to save you money, make you more money, or show you the secret to getting more people to give you money… for a fee. You might have noticed, I’m different. I let you experience many […]
It seems harmless enough and everybody does it. Here is one example of how buying leads could kill your business. If you’re thinking that’s hype, how well do you think your business would fare facing the inevitable multi-million dollar lawsuit? In case you missed it, A direct mail campaign sent out by office max exposed one […]
