Category Archives for Know, Like, and Trust

Why Your Customers Use Competitors And How To Stop It

I had a client ask me a question about “What happens when a customer goes to somebody else [their competitor]?” This particular client had a customer go to a competitor for services when he didn’t even ask for an estimate. So my client asked me, “Why would somebody do that?” Does that sound familiar? Customer retention […]

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How To Write A Blog Post And What To Do With It

So you have a blog on your website but you’re not quite sure what to write in it or how to use it. This post should answer those questions and have you on your way to creating solid content that converts to paying customers. How To Write A Blog Post And What To Do With […]

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Why you’re losing 95-97% of potential customers and the changes you need to get them back

Did you know that you have been losing so many potential customers? If your business is like 97% of other non-tech businesses, you have advertising with your website home page and/or phone number. Then your website has your phone number in multiple places with many Calls To Action (CTA’s) directing visitors to call you. But […]

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Business Could Take A Lesson From The Marine Corps

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As we move away from God and have the gall to question “Why is there a lack of morals” in all aspects of life particularly business, it made me think of who isn’t sacrificing their values. The Marine Corps came to mind as doggedly defending their values.   That made me think of what makes them […]

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How To Stop Selling Based On Price

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If your prospect is shopping for price, they most likely don’t fully understand what they are shopping for. They need to know that, without the free consumer education on the subject you provide, it’s a roll of the dice whether they get a great deal or a great deal of misery. In your store, it will […]

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Do you want to increase sales? Stop Selling!

Online marketing is not as easy as it seems it should be. There’s a whole lot more to it than just sending an email or writing a post for your site or social media. Years of traditional sales and marketing concepts being drummed into your head could make this hard to accept. This is going […]

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