Category Archives for Customer Retention

Repeat Customers; What Makes Them Come Back?

repeat customers

What’s the key to survival in the world of small business? Before I answer that I need to know, do you just want to survive or thrive? The key to surviving is having more people come to your business to buy your product/service.   The key to thriving is having:  more repeat customers  spending more […]

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Targeting Your Market Instead Of Your Foot

I was at a doctor’s office and I couldn’t help but notice the stack of mail on the counter. On top was a direct mail marketing piece (AKA junk mail) addressed to Dr. Soandso “Or Current Resident.” Too many businesses are so overly concerned with missing an “opportunity” to capture a new client that they […]

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How To Stop Selling Based On Price

know, like, and trust

If your prospect is shopping for price, they most likely don’t fully understand what they are shopping for. They need to know that, without the free consumer education on the subject you provide, it’s a roll of the dice whether they get a great deal or a great deal of misery. In your store, it will […]

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Do you want to increase sales? Stop Selling!

Online marketing is not as easy as it seems it should be. There’s a whole lot more to it than just sending an email or writing a post for your site or social media. Years of traditional sales and marketing concepts being drummed into your head could make this hard to accept. This is going […]

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Is Your Website User Hostile?

You always like to think that your website, email messages, text messages, or other online marketing is “user friendly.” But have you gone through your process? That’s all well and good that it’s intuitive to you, you designed it. Have you had others test it out? This is a lesson I thought might be helpful […]

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