This obsession with “list hygiene” is getting out of hand and actually hurting people. If you are doing email marketing for yourself or a client, this is a must read. Yeah, I realize it’s kind of a rant. But I think you’ll agree with me by the end of this post. Plus you’ll be ahead […]
I got a direct message through Facebook last night. It was a message from a friend who also is a marketer but a bit more of an old-school salesman. It’s not too odd because as online marketers, we’re always trying new tools and methods. Especially when it comes to acquiring new customers.
I had a client ask me a question about “What happens when a customer goes to somebody else [their competitor]?” This particular client had a customer go to a competitor for services when he didn’t even ask for an estimate. So my client asked me, “Why would somebody do that?”
In a recent video, my friend and mentor Steve Rosenbaum lays out why your emails won’t go through if you’re doing this one thing wrong.
It seems harmless enough and everybody does it. Here is one example of how buying leads could kill your business. If you’re thinking that’s hype, how well do you think your business would fare facing the inevitable multi-million dollar lawsuit? In case you missed it, A direct mail campaign sent out by office max exposed one […]
Here is an example of a capture page. It is designed to attract people to your email marketing list. It’s how you catch the “big fish.” the people who buy from you again and again. This page will have a singular focus and direct people to a specific list. From there, you can find what […]
Online marketing is not as easy as it seems it should be. There’s a whole lot more to it than just sending an email or writing a post for your site or social media. Years of traditional sales and marketing concepts being drummed into your head could make this hard to accept. But once you […]
FOR A MOMENT I want you to forget about the customer. I know that’s a heretical statement but bear with me. What do YOU do with the mass mailed advertising YOU receive? Do you eagerly run into your house from the mailbox with a stack of flyers, postcards, and letters addressed to you “or current […]
There are times when you can’t adequately explain in depth and detail everything that the prospect wants to know. That can be your location, a trade show, or just a chance meeting. If they are at your location, you can feel around to find if they are right now buyers. If they are anything but, […]
I’m sure you’ve heard or perhaps even said “Email marketing isn’t what it used to be…” Businesses will try technology (Often on the cheap) and say “It doesn’t work for us” making up some lame excuse how they tried it blah, blah, blah. Is it any wonder when you cut all the corners that you’re […]
