Category Archives for Social Media

The Perils Of Free Platforms

I’ve said it before and I’ll say it again. Free platforms can come at a much greater cost than just shelling out for your own web properties to begin with. What free platforms? Facebook, Google+, Twitter, YouTube, Blogger, Typepad, WordPress.com, etc. are all free platforms with their own rules and restrictions. What do they all […]

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Sharing on Facebook: How to make your posts priority

get more people to see posts without ads

Here’s a question one of my Facebook friends asked recently. I thought you might find it interesting or have something to add. Sharing on Facebook: How to make your posts priority

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Facebook Is Re-educating Your Customers

facebook overshare

It’s been said here before, relying solely on a free platform for your marketing is risky. What TechCrunch had to say further demonstrates that point. So, you’ve plunked down a healthy chunk of change for that Facebook app. It has been working like gangbusters bringing in customers spending money until all of a sudden… Crickets. […]

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Is Google Gutting Google Plus?

google plus

Google Plus Chief Vic Gundrota’s recent departure has many pondering the possibility that Google will be phasing out Google Plus. The latest news makes one pause and consider that as maybe more than baseless rumor. Is Google Gutting Google Plus?

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Call To Action Is Now Allowed On Facebook Cover Photo

  Something that frustrated and baffled business owners was Facebook’s ridiculously restrictive rules for cover images. They just made this wonderful prime real estate available and quickly fenced it off from it’s obvious use. The good news is we’ve recently gained some freedom to capitalize on the primary conversion tool, the Call To Action. How […]

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Don’t Let Facebook Break Your Eggs

Broken eggs

You’ve heard about putting all of your eggs in one basket and you know the consequences. Yet I’ll bet you’re still doing it anyway. Relying on Facebook for your business can result in waking up one day with half (or more) of your business gone, Poof! And there’s almost nothing you can do about it. […]

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It’s Not Enough For People To Like Your Business

don't just like the page

This is a post from the Facebook design page. I recently talked about 5 reasons why facebook isn’t working for you if you’re using Facebook for business. All of those reasons were entirely within your control to affect. This is one reason that was just brought to my attention. It’s one of those items that […]

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Do you want to increase sales? Stop Selling!

Online marketing is not as easy as it seems it should be. There’s a whole lot more to it than just sending an email or writing a post for your site or social media. Years of traditional sales and marketing concepts being drummed into your head could make this hard to accept. This is going […]

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Separating Social Media Bulls From The BS

The value of a Facebook like or fan is BS. That’s right, 100% grade A Tauro Sterculius! Anyone telling you any different is trying to sell you something. I told you about this when I said A Facebook fanpage isn’t the small business silver bullet it’s made out to be. Separating Social Media Bulls From […]

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A Facebook Fanpage Is Not The Small Business Marketing Silver Bullet It’s Made Out To Be

Don’t get me wrong. A Facebook fanpage is incredibly useful and powerful if it’s understood and used properly.   There has been a lot of hype concerning Facebook, fanpages, and timeline lately that begs to be clarified and put into proper perspective. There are too many people selling services based on Facebook as the new […]

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