Category Archives for Technology

Traffic, Capture, Or Convert; Which Comes First?

I got an email today that said “The most valuable skill a new entrepreneur can learn is how to drive traffic.” That statement by itself might have been a start in convincing me it wasn’t just hype. The next bold statement confirmed my suspicions. Traffic, Capture, Or Convert; Which Comes First?

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Dynamic Site And Your Sales Funnel, A Dynamic Duo

There are times when you can’t adequately explain in depth and detail everything that the prospect wants to know. That can be your location, a trade show, or just a chance meeting. If they are at your location, you can feel around to find if they are right now buyers. If they are anything but, […]

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Dynamic Website vs A Static Website; Why You Want To Be Dynamic

A static website was not a fad, it has just become antiquated. Yes it was the edge you needed over the competition when the internet was wide open, new, and nobody had a website. Now static sites are just clutter in the search results.   Static sites give the reader only basic information. People who […]

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Business Communications History Is Being Made

We don’t really notice when history is actually being made. Even though the affects are far reaching and often taken for granted as the “new normal.” Look at the example of the smart phone. We have all but forgotten that it was IBM’s Simon that was the first commercially viable merge of the PDA with […]

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5 Scary Website Mistakes Small Businesses Make

Don’t Make Your Customers Run For The Hills   Great news….somebody has visited your website.  Hurray!  Perhaps they might buy your product or decide to use your services…but wait…oh NO!  They are leaving again. “What?” you cry, “They only stayed for 5 seconds”.   Yes, they stayed long enough to be appalled by your website […]

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Traffic Taco Dog

There was a commercial for taco bell in the ’90’s that had a chihuahua trying to capture Godzilla. That’s kind of like how businesses are with Internet traffic. Except it’s good that Internet traffic won’t stomp you flat like a bug. It just squirts through your grasp like water though. But think, What will you […]

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Posting articles regularly – Don’t let your business health lapse

need to exercise

I am finally getting back into my exercise and healthy(er) eating routine. How does this apply to business, and more specifically your business? It’s easy to make excuses and not do the things that we need to do in our personal life and in business. Things like exercise and posting articles are parallels between what […]

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How To Write A Definition Page That Builds You And Your Site

In the last post, I mentioned deep linking and how to develop content. Well here is a prime example. You’ll have terms that really need an in depth explanation for the reader to fully understand what you’re saying. After all, what kind of educating would it be if you assumed that critical knowledge was already […]

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How To Write For Your Customers or Why I Can’t Write For You

Everybody wants a “done for you” solution. It’s very much like weight management. People want to be in shape but the work of changing eating habits and exercising is the point of separation between want and desire. The easy fix is surgery, the done for you method. It’s great. It’s quick, a bit expensive, but […]

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What Is Deep Linking?

Deep linking is what you do when you have an article on your site that defines a term or really nails a topic that you’re referring to. It doesn’t make sense to go off track in the current article giving a full explanation but one is really necessary. What do you do? Link the reference […]

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