Don’t Let Facebook Break Your Eggs

4avg.rating 39 votes.

Broken eggsYou've heard about putting all of your eggs in one basket and you know the consequences. Yet I'll bet you're still doing it anyway. Relying on Facebook for your business can result in waking up one day with half (or more) of your business gone, Poof! And there's almost nothing you can do about it.



Facebook has a place in your business' marketing system. That place should be as a source of traffic and engagement. You want new people seeing your business and offers. Facebook has the viral capability to make that happen, and the best part is it's free.


Are you sure free is good?

Free is a double edged sword. Because its free, many business owners have flocked to Facebook, and rightly so. But too many have mistakenly thought “what do I need a website for when Facebook is better and it's free?!”


The sharper side of free means their ball, their yard, and their rules. Facebook can one day decide your business violates their ever changing terms and close down what has grown to represent a significant part of your business.


There but for the grace of Facebook

Take for example what happened to Pittsburgh Tactical Firearms' page. Even though they thought they were complying with Facebook's vague terms, they weren't.


It's too easy to run afoul of some of Facebook’s terms in letter and/or spirit. That’s not what you want to wake up to see when you look at your Facebook business page.


Facebook is widely touted as “the” solution in online marketing and in some ways it is. Facebook is a great tool for driving traffic by spreading your message and brand awareness to people who otherwise would not be exposed.


The axiom of not putting all of your eggs in one basket rings true as ever here. Yes as I said earlier, I have a segment focused on Facebook. If Facebook changes render that segment moot, I can change the channel I focus on for traffic to Google +, twitter, or LinkedIn. Granted, some great apps like my Social Coupons won’t work for those platforms but I’m sure something will come up.


What about you?

What is your business' Facebook dependence/exposure? How will you change that to ensure you don't wake up some morning and check your business page only to find it has been removed?


If you read the comments on the linked article from the Blaze, you’ll cringe as the business owner tries to plead his case and clarify the situation. In the premium section below, I’ll explain why this is the wrong course of action to take alone and what you should do if you should find yourself in a similar situation.


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premium content tags: facebook business page, facebook business marketing, their ball their yard their rules, reputation management, replying to bad reviews,






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Rob Calhoun

Backend Specialist at R. Calhoun IE
+ Rob Calhoun Helps small to medium businesses succeed by building systems for them that help them get new customers, retain customers, and re-energize past customers. Rob helps clients and marketers maximize the return they get from their online marketing efforts.

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