Do You Believe In Magic Marketing?

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There is no magic bullet in marketing for your business. That's right! I said it and I won't backpedal a single bit. There's no single thing that will bring a pack of buyers with cash in hand to your business despite what people might say to the contrary. It takes a number of solutions working together in a system to bring the results you're looking for, purchase ready customers.

 

A complete marketing system includes at least one way to capture visitors' information so you can follow up with them.  This capturing method is something thatmakes people want to give you their information. Have you noticed, people act differently when you serve their interests? Make it about them and what they want, and the visitor will gladly follow along where you guide them and give you what you want in return.

 

Conversion process

You need a way to gradually introduce yourself to the person. This is where the bonds of know, like, and trust are formed. Despite what some think or say, love at first sight is a myth. There is only a relationship when there is perceived net benefit. Let me explain.

 

A person could be the most beautiful specimen ever imagined. If they had a voice that was like nails on a chalk board or every time their mouth opened something stupid fell out, it would be hard for a lasting relationship to be established.

 

The same concept holds true with business. Just because a person likes your page or your “cover” does not mean they have fully bought you. What you say and do afterwards carries them to the next level. The conversion or follow up process is what allows you to take that time to foster a relationship with each and every person in their time.

 

You’re the expert

Position yourself as the expert and your business as the only logical choice.

 

No that doesn't mean you say “I'm the expert.” If you have to say it, it's likely not true. And besides, it just comes off as arrogant even if you are indeed an expert. No, you demonstrate your expertise and people will recognize it.

 

SEO

Not the techie guru behind the scenes kind of stuff. There is some of that involved but the majority is real content that people will be looking for and linking back to naturally. That is something you can't buy, won't get penalized by Google for doing, and will be an asset to your business.

 

Traffic

Without people seeing your message, it’s the tree falling in the woods with no one around to hear it. Nobody cares and there’s no measurable impact in the scope of what matters. You absolutely need traffic. Traffic without a means to convert that traffic is a waste. Traffic looking at your website with no clear reason to choose you is moving on to the next option.

There are only two sources for traffic: free and paid. SEO will get you the “free” traffic. If you’re paying for traffic without having the other components in place, you’re throwing your money away.  Once you have a system in place, the money spent on driving traffic to your site will have a greater return.

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Summary

If your system is missing any of these elements, how can you expect it to work? It is like a car's engine where three elements are crucial: fuel, air, and spark. Without any one of these, the engine cannot function. With any one of these elements in more or less than the optimal balance, the engine will function poorly if at all.

 

In order for your marketing system to function properly, all of the elements must be present, introduced in the right order, and the right quantity. That only happens by proper design.

 

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Rob Calhoun

Backend Specialist at R. Calhoun IE
+ Rob Calhoun Helps small to medium businesses succeed by building systems for them that help them get new customers, retain customers, and re-energize past customers. Rob helps clients and marketers maximize the return they get from their online marketing efforts.

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2 comments
Mariella Lombardi says

Hi Rob,
I like your approach to Marketing. I totally agree with you, there is no magic bullet to getting clients and making sales. It’s all about hard work, researching your customers and strategy.

Reply
    Rob Calhoun says

    Thanks Mariella! I enjoyed Dana’s article on exercises for the back. Just like weight loss, there are no shortcuts but there’s an endless number of people selling the magic answers.

    I wouldn’t say hard work so much, just working in the right places and that takes having a plan.

    Reply
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