An Early Christmas Gift For All Who Are Marketing Their Business Online

One of the biggest challenges of marketing your business online is generating fresh content. Everything starts with the content posted on your website. As my Christmas gift to you, I’ll let you in on a little secret of getting the best content for your marketing system. What is the easiest way to generate content for…

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Repeat Sales Murdered! Look For These 6 Suspects

There are many reasons customers will take their future business to one of your competitors instead of coming back to you… Are you aware of potential murderers lurking around your business that will kill your repeat sales?   Many businesses are not… which is a huge mistake.   What Makes Customers Choose NOT to Come…

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Repeat Customers; What Makes Them Come Back?

What’s the key to survival in the world of small business? Before I answer that I need to know, do you just want to survive or thrive? The key to surviving is having more people come to your business to buy your product/service.   The key to thriving is having:  more repeat customers  spending more…

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Quick Fixes To Transform Your Website and Force it to Convert into Extra Sales

Why is it that some websites consistently bring in sales, day in and day out, 365 days a year, while others just sit there, lost in cyberspace and not earning a single penny? It can be very frustrating for the business owner of a non performing website, particularly if their site has cost them a…

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Targeting Your Market Instead Of Your Foot

I was at a doctor’s office and I couldn’t help but notice the stack of mail on the counter. On top was a direct mail marketing piece (AKA junk mail) addressed to Dr. Soandso “Or Current Resident.” Too many businesses are so overly concerned with missing an “opportunity” to capture a new client that they…

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How To Stop Selling Based On Price

If your prospect is shopping for price, they most likely don’t fully understand what they are shopping for. They need to know that, without the free consumer education on the subject you provide, it’s a roll of the dice whether they get a great deal or a great deal of misery. In your store, it will…

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Call To Action Is Now Allowed On Facebook Cover Photo

omething that frustrated and baffled business owners was Facebook’s ridiculously restrictive rules for cover images. They just made this wonderful prime real estate available and quickly fenced it off from it’s obvious use. The good news is we’ve recently gained some freedom to capitalize on the primary conversion tool, the Call To Action. How you…

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Don’t Let Facebook Break Your Eggs

You’ve heard about putting all of your eggs in one basket and you know the consequences. Yet I’ll bet you’re still doing it anyway. Relying on Facebook for your business can result in waking up one day with half (or more) of your business gone, Poof! And there’s almost nothing you can do about it.…

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It’s Not Enough For People To Like Your Business

This is a post from the Facebook design page. I recently talked about 5 reasons why facebook isn’t working for you if you’re using Facebook for business. All of those reasons were entirely within your control to affect. This is one reason that was just brought to my attention. It’s one of those items that…

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Are QR Codes Right For Every Business?

QR codes are everywhere but how well do they work? If you own a business, that question has likely crossed your mind a few times.  The answer depends on who you ask and how they’re being used. Before you run off and get a QR code added to your vehicle decal, signage, table stand, or…

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