What Is Deep Linking?

Deep linking is what you do when you have an article on your site that defines a term or really nails a topic that you’re referring to. It doesn’t make sense to go off track in the current article giving a full explanation but one is really necessary. What do you do? Link the reference […]

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Do As I Say, Not As I Do

I don’t particularly like not leading by example so in this case I have to make clear why I am doing what I warn other business owners not to do. Specifically I am talking about being political or using controversial subjects in my business writing. You can do this but have no illusions, you will […]

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How can Betty White and Robert De Niro help you develop better content?

I got this question in my inbox from a subscriber replying to an email I sent out. “How do I develop better (read: effective) content?” I could have answered her question like most businesses do, hit reply and give the answer in a one-time email to one person. But that’s not what I teach. I […]

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Do You Believe In Magic Marketing?

There is no magic bullet in marketing for your business. That’s right! I said it and I won’t backpedal a single bit. There’s no single thing that will bring a pack of buyers with cash in hand to your business despite what people might say to the contrary. It takes a number of solutions working […]

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How The New Google+ Local Will Impact Your Business

Recently, Google made another substantial change to their services; Google Places merged with Google+ creating the new Google+ Local pages.  In case you are not aware, Google+ is one of the newest, and fastest-growing Social Media Networking site ever. The fact that it is owned by Google explains its popularity and now they’re forcing local […]

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It’s An Affiliate Link. You Got A Problem Wit Dat?


What’s an Affiliate link? An affiliate link is a way that normal people can make money using the internet. That is the shortest possible definition.   I don’t know… Those links look scary An affiliate link may (but not always) look like this: abc.com/product/123 where “abc” is the company and “123” is the affiliate code. […]

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I’m Afraid To Give Away Information For Free

When I tell a client that they should explain the products/services they provide so the customer understands them, I inevitably get this response. This is not uncommon. But think about it. Why are you afraid to “give it away for free” in one medium (internet), but see it as an investment when you’re talking face to face […]

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What Is Pinging And Why Should I Care?

Photo by: Mike Knowles A ping is a notification that tells search engine bots “this site has new content” so they should come see it. The default setting in WordPress pings one pinging service called Ping-o-matic. Ping-o-matic will in turn ping others. You can also add additional pinging services to be notified when new content […]

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What Is Web 2.0 And Why Should Business Care?

I referred to web 2.0 in a post in a way that may mislead people into thinking it has a different meaning. It was an off handed remark on web 2.0 sounding domain names. Clients ask for something that sounds web 2.0 with the idea that the term means fresh or what’s now. That’s not […]

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Trackback Or “Trickback” A New Breed Of Comment Spam

trackback comment spam

As technologies and techniques evolve, so to do the annoyances. Running a blog can be great fun with the people you meet and learn from. It can also be a tremendous headache when you are dealing with comment spammers.   It’s great when you have a new blog and you see that magic word you’ve […]

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