Posting articles regularly – Don’t let your business health lapse

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need to exerciseI am finally getting back into my exercise and healthy(er) eating routine. How does this apply to business, and more specifically your business? It’s easy to make excuses and not do the things that we need to do in our personal life and in business. Things like exercise and posting articles are parallels between what it takes to maintain and improve the health or your body and your business.

I had let my exercise, eating, and sleep routines slip. Consequently, I have gotten out of shape. This is not rocket science, just simple cause and effect. The opposite is true though. If I get back to those routines and don’t let them slip, I will get back into shape.

 

Businesses need strengthening and toning

to build up their customer base with knowledgeable customers who buy your product or service based on more than just price. Customers who are there because of your people, and approach to your field cannot be easily wooed away. Those are the ones who will come back to your business again and again while recommending others go to you as well.

 

How do you get them to listen long enough

or even get their attention over the noise that is out there? Get them alone where it’s just you and them. In reality, it’s just your message and them. If you would spend personal, face to face time with every potential customer… You’d be where you are now, wasting too much time with the wrong people and getting discouraged.

 

Get people alone with your message

by putting it in front of them when they are alone, just you and them. People are nearly always by themselves when surfing the internet. And when they are surfing, they are looking for information that interests them. Having your message where they can find it is the first step. That means the first place many people will be exposed to your message and business is your website.

 

Put the odds in your favor

that people will come across your information by creating lots of it. The more lines you have in the water, the more fish you’ll catch. That’s where the routine comes in. The benefit is clear. But like diet and exercise, the benefit is not immediate so people become quickly discouraged and quit. That’s why you can see so many businesses with a blog that was started strong, had a couple good entries, and abandoned for years. It just becomes an excuse, “We tried that, it didn’t work.” Yeah, just like diet and exercise don’t work… Unless you consistently follow through.

 

What’s the difference

between a diet and exercise routine and a writing routine for your business? You can spread the work over multiple people in your organization to lessen the burden. Even better, you can automate the routine part. Too bad there’s not a way to do that with diet and exercise! ;^)

 

By having more than one person writing, you can get reflections and reactions to that piece from different people giving different perspectives. Your readers can find the person who they most relate to, who they can get to know and like. The reader has a greater opportunity to find that person with a group of contributors.

 

The automation capabilities

of the website allow you to get many posts written and then set them up to publish on a schedule. That’s where the consistency that builds trust comes from. Using an autoresponder for email marketing with your messages works in a similar fashion but has other advantages. I’ll have more on that in the near future.

 

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Rob Calhoun

Backend Specialist at R. Calhoun IE
+ Rob Calhoun Helps small to medium businesses succeed by building systems for them that help them get new customers, retain customers, and re-energize past customers. Rob helps clients and marketers maximize the return they get from their online marketing efforts.

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2 comments
Mia says

Rob,

I landed upon your article”Posting articles regularly – Don’t let your business health lapse”from google, Actually i am doing a research work on”Article Managment”,found your article useful for my research work. Actually i was looking for more related articles on your blog but unfortunately didnt find anymore of it.Hope read more related articles in coming days…I will keep following your blog till then

Regards
Mia

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