Sharing on Facebook: How to make your posts priority

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get more people to see posts without adsHere's a question one of my Facebook friends asked recently. I thought you might find it interesting or have something to add.

“When we share something on FB, if we share it on our timeline does it also go to our friends as well or if we want something on both, do we need to post it on each?”

Whether you've been marketing on Facebook for a while or are brand new, the one thing that comes up most often is “How can I get more people to see my Facebook posts without advertising?” It's important to know how the system works to use it to your advantage.

First

You need to post to your page first. Then share to your profile. That way you can track how much engagement the post gets and measure the success of your efforts. Facebook's insights show all of the engagement your post gets, including on shares.

All of your friends do NOT see your posts

It depends on how engaged you are with the friends you want to see your content AND how engaged they are with you.

Posting on your wall will alert the people who are following you and show up in their newsfeed.

The people who interact with you will have it in their feed, but the priority is proportional to how much you interact with each other.

Interact with Facebook Friends

That's what Facebook wants. It's as simple as going to their wall and finding something you can click a reaction to. To increase the weight of this interaction in Facebook's view, leave a comment as well. Make it a task to interact with 5 Facebook friends per day. You will begin to see their posts in your feed and they will start to see yours as well.

Engagement boosts priority

Other factors that drive the visibility of your posts are interactions with that post. So if people like, share, or comment on that post, it will be given more weight and show higher in their feed.
tagging people in facebook

Tagging people on Facebook

Tagging is when you begin typing the name of a friend and click on their name from the popup list of suggestions. It's a way to make sure certain people see that post. Just be absolutely certain it's content they want to see and will likely comment on.

CAUTION

Tagging should be used sparingly. Use it when it:

  • Is directly relevant to that person
  • Is not likely to be embarrassing to them
  • Is clear why you are tagging them
  • Includes a call to action to add their thoughts

Use tagging to start a conversation and ensure you have “engagement” with them in Facebook's view. Getting engagement will ensure your posts are seen by them in the future and help your posts get more traction now.

#HashTags on Facebook

Using hashtags helps to get your posts exposure and more opportunity for likes, comments, and shares. It allows you to place your content where people who are interested in it are actually looking. Because of that, you cannot just make up hashtags and expect it to help.

Do a little research

Figure out what other people are tagging content with that is relevant to the topic of your content. The easiest way is to use the search bar in Facebook.

Think of keywords or key phrases you might (or did) use for your post. Add a hash symbol “#” and remove the spaces. Now you have a tag you can search to see if it's popular enough to help your post.
research hashtags using fb search

How popular is it?

You want to find a tag that has many people using it. If you can count on one hand the number of people using that hashtag, it's not a good choice for exposure.

Look at the dates next

If you're seeing posts from a while ago, that's not necessarily a bad thing. When you look at the like, comment, and share counts, you'll see what I meant about gaining priority. Despite these posts being years old in some cases, they are on top because people found them interesting enough to act on them.

Once you find a tag that is popular, add it to you post.  Limit your hashtags to one or two max. If you find more, that's great. Save them for another post or use them if you repost this in the future.

If you want to learn more about using hashtags on facebook, here is a beginner's guide that goes a little more in depth.

Oh yeah, I almost forgot but it's worth mentioning even if it's nothing more than a reminder. Be real and add value to the conversation. If you want people to see and interact with your posts, be real, be you, and be helpful.

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Rob Calhoun

Backend Specialist at R. Calhoun IE
+ Rob Calhoun Helps small to medium businesses succeed by building systems for them that help them get new customers, retain customers, and re-energize past customers. Rob helps clients and marketers maximize the return they get from their online marketing efforts.

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2 comments
Travis Knoll says

I’ve been analyzing my facebook’s page performance very closely and the key to getting posts shown to more people has been dependent on how many clicks a post has been getting. I know this because I’ve been posting Instagram pictures onto my facebook page. Those receive 50+ likes and 15 “clicks” but they are only shown to 1k people or fewer.

Reply
    Rob Calhoun says

    Hi Travis, Thanks for stopping by.

    I think you’re right on the clicks having more weight. It’s probably an effort to combat “Like/Share/Comment” posts that have no value other than trying to boost reach.

    The point is to get human interaction with your posts. That engagement (in any form) will help to get more exposure for your posts.

    Don’t hang your hat on any one point of engagement though. If Facebook sees it being gamed, they’ll drop the weight on that and shift it elsewhere.

    BTW, you should get a gravatar. It’s free.
    Rob Calhoun recently posted..Waitress Executed By Business Owner For Lousy ServiceMy Profile

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