Sharing on Facebook: How to make your posts priority

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get more people to see posts without adsHere's a question one of my Facebook friends asked recently. I thought you might find it interesting or have something to add.

“When we share something on FB, if we share it on our timeline does it also go to our friends as well or if we want something on both, do we need to post it on each?”

Whether you've been marketing on Facebook for a while or are brand new, the one thing that comes up most often is “How can I get more people to see my Facebook posts without advertising?” It's important to know how the system works to use it to your advantage.


You need to post to your page first. Then share to your profile. That way you can track how much engagement the post gets and measure the success of your efforts. Facebook's insights show all of the engagement your post gets, including on shares.

All of your friends do NOT see your posts

It depends on how engaged you are with the friends you want to see your content AND how engaged they are with you.

Posting on your wall will alert the people who are following you and show up in their newsfeed.

The people who interact with you will have it in their feed, but the priority is proportional to how much you interact with each other.

Interact with Facebook Friends

That's what Facebook wants. It's as simple as going to their wall and finding something you can click a reaction to. To increase the weight of this interaction in Facebook's view, leave a comment as well. Make it a task to interact with 5 Facebook friends per day. You will begin to see their posts in your feed and they will start to see yours as well.

Engagement boosts priority

Other factors that drive the visibility of your posts are interactions with that post. So if people like, share, or comment on that post, it will be given more weight and show higher in their feed.
tagging people in facebook

Tagging people on Facebook

Tagging is when you begin typing the name of a friend and click on their name from the popup list of suggestions. It's a way to make sure certain people see that post. Just be absolutely certain it's content they want to see and will likely comment on.


Tagging should be used sparingly. Use it when it:

  • Is directly relevant to that person
  • Is not likely to be embarrassing to them
  • Is clear why you are tagging them
  • Includes a call to action to add their thoughts

Use tagging to start a conversation and ensure you have “engagement” with them in Facebook's view. Getting engagement will ensure your posts are seen by them in the future and help your posts get more traction now.

#HashTags on Facebook

Using hashtags helps to get your posts exposure and more opportunity for likes, comments, and shares. It allows you to place your content where people who are interested in it are actually looking. Because of that, you cannot just make up hashtags and expect it to help.

Do a little research

Figure out what other people are tagging content with that is relevant to the topic of your content. The easiest way is to use the search bar in Facebook.

Think of keywords or key phrases you might (or did) use for your post. Add a hash symbol “#” and remove the spaces. Now you have a tag you can search to see if it's popular enough to help your post.
research hashtags using fb search

How popular is it?

You want to find a tag that has many people using it. If you can count on one hand the number of people using that hashtag, it's not a good choice for exposure.

Look at the dates next

If you're seeing posts from a while ago, that's not necessarily a bad thing. When you look at the like, comment, and share counts, you'll see what I meant about gaining priority. Despite these posts being years old in some cases, they are on top because people found them interesting enough to act on them.

Once you find a tag that is popular, add it to you post.  Limit your hashtags to one or two max. If you find more, that's great. Save them for another post or use them if you repost this in the future.

If you want to learn more about using hashtags on facebook, here is a beginner's guide that goes a little more in depth.

Oh yeah, I almost forgot but it's worth mentioning even if it's nothing more than a reminder. Be real and add value to the conversation. If you want people to see and interact with your posts, be real, be you, and be helpful.

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Rob Calhoun

Backend Specialist at R. Calhoun IE
+ Rob Calhoun Helps small to medium businesses succeed by building systems for them that help them get new customers, retain customers, and re-energize past customers. Rob helps clients and marketers maximize the return they get from their online marketing efforts.

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Travis Knoll says

I’ve been analyzing my facebook’s page performance very closely and the key to getting posts shown to more people has been dependent on how many clicks a post has been getting. I know this because I’ve been posting Instagram pictures onto my facebook page. Those receive 50+ likes and 15 “clicks” but they are only shown to 1k people or fewer.

    Rob Calhoun says

    Hi Travis, Thanks for stopping by.

    I think you’re right on the clicks having more weight. It’s probably an effort to combat “Like/Share/Comment” posts that have no value other than trying to boost reach.

    The point is to get human interaction with your posts. That engagement (in any form) will help to get more exposure for your posts.

    Don’t hang your hat on any one point of engagement though. If Facebook sees it being gamed, they’ll drop the weight on that and shift it elsewhere.

    BTW, you should get a gravatar. It’s free.
    Rob Calhoun recently posted..Waitress Executed By Business Owner For Lousy ServiceMy Profile

Mahesh says

So ultimately the trick is to be engaged on Facebook for any post to perform better. I actually was thinking why has my engagement reduced? This might be the reason. You have summed the points very well. Finding the most relevant and popular hashtag trick is also very useful. I will try tagging influencers in my niche to get some attention. Thanks for the ideas.

John Sampa says

Hi Rob,

Excelllent post. I really liked the way you have summed up sharing on Facebook and Improving methods to interact with others. I would like to add in this post that if you can interact people in groups and help them out then it can improve visibility and your importance as well. If you help in proper groups which is not spam, it will help others to know your worth and they will follow you on facebook and that’s how you can increase your worth.

Thanks a lot for this awesome post.

    Rob Calhoun says

    Good point about groups. Just be sure to give before you expect to gain. I moderate a couple of Facebook groups and I’ve seen plenty of people come in and try to poach people by sending out friend requests to as many people as they can in the group. That’s another form of spam.

    First, find topics you can add to and answer people’s questions. You should only send out friend requests to people who you’ve helped by answering their questions. By doing so, you’ll have built goodwill with them and they’ll feel obligated to accept. That’s how you build a following of people who actively look for and engage with your posts.
    Rob Calhoun recently posted..Writing Content To Create ValueMy Profile

Vikas Kumar says

Hi Rob,

Here I learned new thing about using hashtag . I didn’t try hashtag research before reading this post.

I used direct hashtag in Facebook post without knowing the popularity of that hashtag.


Jatin Ladda says

Thanx for the article but I have a facebook page for one of my blogs with around 32000 followers on that page. The problem is when ever I share post on that page, the post does not reach too many of my followers… My post reach is only around 4%??

    Rob Calhoun says

    That’s due to Facebook’s algorithm that drives you to need paid ads to reach the audience you built. I’m not sure about your particular circumstance, but paying for likes whether through services or Facebook itself can harm your ability to reach more of your audience. The less engaged your audience is, the less Facebook will serve your content organically. The reasoning is, with so much content on Facebook, why would they give more weight to something that people aren’t finding value in?
    Rob Calhoun recently posted..Waitress Executed By Business Owner For Lousy ServiceMy Profile

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