I’ve said it before and I’ll say it again. Free platforms can come at a much greater cost than just shelling out for your own web properties to begin with.What free platforms?Facebook, Google+, Twitter, YouTube, Blogger, Typepad, WordPress.com, etc. are all free platforms with their own rules and restrictions. What do they all have […]
I got a direct message through Facebook last night. It was a message from a friend who also is a marketer but a bit more of an old-school salesman. It’s not too odd because as online marketers, we’re always trying new tools and methods. Especially when it comes to acquiring new customers.
Google Plus Chief Vic Gundrota’s recent departure has many pondering the possibility that Google will be phasing out Google Plus. The latest news makes one pause and consider that as maybe more than baseless rumor.
One of the biggest challenges of marketing your business online is generating fresh content. Everything starts with the content posted on your website. As my Christmas gift to you, I’ll let you in on a little secret of getting the best content for your marketing system. What is the easiest way to generate content for […]
You’ve heard about putting all of your eggs in one basket and you know the consequences. Yet I’ll bet you’re still doing it anyway. Relying on Facebook for your business can result in waking up one day with half (or more) of your business gone, Poof! And there’s almost nothing you can do about it.Continue […]
QR codes are everywhere but how well do they work? If you own a business, that question has likely crossed your mind a few times. The answer depends on who you ask and how they’re being used. Before you run off and get a QR code added to your vehicle decal, signage, table stand, or […]
Here is an example of a capture page. It is designed to attract people to your email marketing list. It’s how you catch the “big fish.” the people who buy from you again and again. This page will have a singular focus and direct people to a specific list. From there, you can find what […]
Online marketing is not as easy as it seems it should be. There’s a whole lot more to it than just sending an email or writing a post for your site or social media. Years of traditional sales and marketing concepts being drummed into your head could make this hard to accept. But once you […]
