Tag Archives for " online marketing "

The Perils Of Free Platforms

I’ve said it before and I’ll say it again. Free platforms can come at a much greater cost than just shelling out for your own web properties to begin with. What free platforms? Facebook, Google+, Twitter, YouTube, Blogger, Typepad, WordPress.com, etc. are all free platforms with their own rules and restrictions. What do they all […]

Continue reading

Why Saying “Call Me” Doesn’t Work

I got a direct message through Facebook last night. It was a message from a friend who also is a marketer but a bit more of an old-school salesman. It’s not too odd because as online marketers, we’re always trying new tools and methods. Especially when it comes to acquiring new customers. I’m not going […]

Continue reading

Is Google Gutting Google Plus?

google plus

Google Plus Chief Vic Gundrota’s recent departure has many pondering the possibility that Google will be phasing out Google Plus. The latest news makes one pause and consider that as maybe more than baseless rumor. Is Google Gutting Google Plus?

Continue reading

An Early Christmas Gift For All Who Are Marketing Their Business Online

One of the biggest challenges of marketing your business online is generating fresh content. Everything starts with the content posted on your website. As my Christmas gift to you, I’ll let you in on a little secret of getting the best content for your marketing system. What is the easiest way to generate content for […]

Continue reading

Don’t Let Facebook Break Your Eggs

Broken eggs

You’ve heard about putting all of your eggs in one basket and you know the consequences. Yet I’ll bet you’re still doing it anyway. Relying on Facebook for your business can result in waking up one day with half (or more) of your business gone, Poof! And there’s almost nothing you can do about it. […]

Continue reading

It’s Not Enough For People To Like Your Business

don't just like the page

This is a post from the Facebook design page. I recently talked about 5 reasons why facebook isn’t working for you if you’re using Facebook for business. All of those reasons were entirely within your control to affect. This is one reason that was just brought to my attention. It’s one of those items that […]

Continue reading

Are QR Codes Right For Every Business?

QR codes are everywhere but how well do they work? If you own a business, that question has likely crossed your mind a few times.  The answer depends on who you ask and how they’re being used. Before you run off and get a QR code added to your vehicle decal, signage, table stand, or […]

Continue reading

What Is A Capture Page?

Here is an example of a capture page. It is designed to attract people to your email marketing list. It’s how you catch the “big fish.” the people who buy from you again and again. This page will have a singular focus and direct people to a specific list. From there, you can find what […]

Continue reading

Do you want to increase sales? Stop Selling!

Online marketing is not as easy as it seems it should be. There’s a whole lot more to it than just sending an email or writing a post for your site or social media. Years of traditional sales and marketing concepts being drummed into your head could make this hard to accept. This is going […]

Continue reading