It’s Not Enough For People To Like Your Business

This is a post from the Facebook design page.

I recently talked about 5 reasons why facebook isn’t working for you if you're using Facebook for business. All of those reasons were entirely within your control to affect. This is one reason that was just brought to my attention. It’s one of those items that fit under the category “what you don’t know can hurt you.”

 

Facebook has changed

the way it serves up a person’s Facebook news feed. What a person sees is now based on your page’s edgerank, and their individual interaction with your page. Edgerank is simply Facebook’s name for the algorithm that measures overall interaction with your page.

 

That’s all well and good until you realize that people must interact with your page for it to come up in their feed. Just liking your page is no longer good enough. They may see one or two posts at most after they like your page and those get quickly buried in their feed. How much they see after they like and don’t interact is determined by your edgerank. Can you see how this becomes a chicken and the egg problem? You don’t get interaction so you don’t get a chance at interaction until you get interaction!  <- Continue reading this post…

 

About The Author

Rob Calhoun

+ Rob Calhoun Helps small to medium businesses succeed by building systems for them that help them get new customers, retain customers, and re-energize past customers. Rob helps clients and marketers maximize the return they get from their online marketing efforts.

6 Comments

  • Carol

    Reply Reply April 18, 2013

    I hope you don’t mind me copy and pasting my comment from the full article. I thought you’d wnat it here too. 🙂

    I wondered why it seemed there was little response to my posts. I don’t have a business but I can see how that would hurt a business that worked hard to build up a fan base.

    • Rob Calhoun

      Reply Reply April 18, 2013

      C&Ping your “real and relevant” comment from my FB design page to here is not a problem. I appreciate you taking the time to do it.

      RC

  • Charlie

    Reply Reply June 8, 2013

    Even though Facebook has been around a while, I am still not too keen on this whole social media stuff. Why would I send somebody to FB where they make a ton of money from the ads, when I can have the same posts on my blog – and make some money with my own ads!
    Perhaps, I still need to do some more research on the benefits, but I will take my time.

  • Rob Calhoun

    Reply Reply June 8, 2013

    Charlie,

    I appreciate you comment. If you want to comment here again, please get a gravatar and be sure to read the comment policy.

    You’re not necessarily sending people to social media, but rather attracting them from social media to your site. Social media is where the people are gathering. It doesn’t matter if it’s facebook, twitter, linkedin, etc.

    That is where they are. So you post teasers on social media that link back to your site, where you want them to be. You do indeed use the same posts as on your website, just not the full post. You need to give them a reason to go to your site.

    Once there, you need to give them a compelling reason to become a subscriber, opt-in for an offer, or at the very least, watch that social media channel for your posts until you have built enough know, like, and trust with them to take action that gets them into your system.

  • Jane Moody

    Reply Reply October 17, 2013

    Hi Rob,

    I think what Facebook is really doing is trying to get us to “boost” posts and spend money to promote our content on their platform.

    I don’t find it an ethical approach as they are pretending to solve all marketing answers but what they are really doing is trying to create a massive global data base that will sooner or later try to use/abuse.

    Hope this helps.

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