Sharing on Facebook: How to make your posts priority

Here's a question one of my Facebook friends asked recently. I thought you might find it interesting or have something to add.

“When we share something on FB, if we share it on our timeline does it also go to our friends as well or if we want something on both, do we need to post it on each?”

Whether you've been marketing on Facebook for a while or are brand new, the one thing that comes up most often is “How can I get more people to see my Facebook posts without advertising?” It's important to know how the system works to use it to your advantage.

First

You need to post to your page first. Then share to your profile. That way you can track how much engagement the post gets and measure the success of your efforts. Facebook's insights show all of the engagement your post gets, including on shares.

All of your friends do NOT see your posts

It depends on how engaged you are with the friends you want to see your content AND how engaged they are with you. Posting on your wall will alert the people who are following you and show up in their newsfeed. The people who interact with you will have it in their feed, but the priority is proportional to how much you interact with each other.

Interact with Facebook Friends

That's what Facebook wants. It's as simple as going to their wall and finding something you can click a reaction to. To increase the weight of this interaction in Facebook's view, leave a comment as well. Make it a task to interact with 5 Facebook friends per day. You will begin to see their posts in your feed and they will start to see yours as well.

Engagement boosts priority

Other factors that drive the visibility of your posts are interactions with that post. So if people like, share, or comment on that post, it will be given more weight and show higher in their feed.

Tagging people on Facebook

Tagging is when you begin typing the name of a friend and click on their name from the popup list of suggestions. It's a way to make sure certain people see that post. Just be absolutely certain it's content they want to see and will likely comment on.

CAUTION

Tagging should be used sparingly. Use it when it:

  • Is directly relevant to that person
  • Is not likely to be embarrassing to them
  • Is clear why you are tagging them
  • Includes a call to action to add their thoughts

Use tagging to start a conversation and ensure you have “engagement” with them in Facebook's view. Getting engagement will ensure your posts are seen by them in the future and help your posts get more traction now.

#HashTags on Facebook

Using hashtags helps to get your posts exposure and more opportunity for likes, comments, and shares. It allows you to place your content where people who are interested in it are actually looking. Because of that, you cannot just make up hashtags and expect it to help.

Do a little research

Figure out what other people are tagging content with that is relevant to the topic of your content. The easiest way is to use the search bar in Facebook. Think of keywords or key phrases you might (or did) use for your post. Add a hash symbol “#” and remove the spaces. Now you have a tag you can search to see if it's popular enough to help your post.

How popular is it?

You want to find a tag that has many people using it. If you can count on one hand the number of people using that hashtag, it's not a good choice for exposure.

Look at the dates next

If you're seeing posts from a while ago, that's not necessarily a bad thing. When you look at the like, comment, and share counts, you'll see what I meant about gaining priority. Despite these posts being years old in some cases, they are on top because people found them interesting enough to act on them. Once you find a tag that is popular, add it to you post.  Limit your hashtags to one or two max. If you find more, that's great. Save them for another post or use them if you repost this in the future. If you want to learn more about using hashtags on facebook, here is a beginner's guide that goes a little more in depth.

Add a Call To Action (CTA)

This is something you can't take for granted. If you want people to act (engage with your posts) and they're not, tell them what you want them to do. Don't just add a headline or summary. Ask them for their thoughts. It can be as simple as writing Your thoughts? Whether they give their thoughts in written form or use the reactions doesn't really matter. It counts as engagement. But if they give a written response, be sure to give a reply. You don't want to just say thanks or a short generic response. Add what you think about what they said. That not only adds to the comment count, but it increases the likelihood of more engangement to the followups. Oh yeah, this should go without saying but it's worth a reminder. Be real and add value to the conversation. If you want people to see and interact with your posts, be real, be you, and be helpful.

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About The Author

Rob Calhoun

+ Rob Calhoun Helps small to medium businesses succeed by building systems for them that help them get new customers, retain customers, and re-energize past customers.

Rob helps clients and marketers maximize the return they get from their online marketing efforts.

40 Comments

  • Travis Knoll

    Reply Reply August 31, 2016

    I’ve been analyzing my facebook’s page performance very closely and the key to getting posts shown to more people has been dependent on how many clicks a post has been getting. I know this because I’ve been posting Instagram pictures onto my facebook page. Those receive 50+ likes and 15 “clicks” but they are only shown to 1k people or fewer.

    • Rob Calhoun

      Reply Reply August 31, 2016

      Hi Travis, Thanks for stopping by.

      I think you’re right on the clicks having more weight. It’s probably an effort to combat “Like/Share/Comment” posts that have no value other than trying to boost reach.

      The point is to get human interaction with your posts. That engagement (in any form) will help to get more exposure for your posts.

      Don’t hang your hat on any one point of engagement though. If Facebook sees it being gamed, they’ll drop the weight on that and shift it elsewhere.

      BTW, you should get a gravatar. It’s free.

  • Mahesh

    Reply Reply March 29, 2017

    So ultimately the trick is to be engaged on Facebook for any post to perform better. I actually was thinking why has my engagement reduced? This might be the reason. You have summed the points very well. Finding the most relevant and popular hashtag trick is also very useful. I will try tagging influencers in my niche to get some attention. Thanks for the ideas.

    • Rob Calhoun

      Reply Reply March 29, 2017

      That’s great Mahesh. I’m glad it got you thinking and taking action!

  • John Sampa

    Reply Reply April 17, 2017

    Hi Rob,

    Excelllent post. I really liked the way you have summed up sharing on Facebook and Improving methods to interact with others. I would like to add in this post that if you can interact people in groups and help them out then it can improve visibility and your importance as well. If you help in proper groups which is not spam, it will help others to know your worth and they will follow you on facebook and that’s how you can increase your worth.

    Thanks a lot for this awesome post.

    • Rob Calhoun

      Reply Reply April 20, 2017

      John,
      Good point about groups. Just be sure to give before you expect to gain. I moderate a couple of Facebook groups and I’ve seen plenty of people come in and try to poach people by sending out friend requests to as many people as they can in the group. That’s another form of spam.

      First, find topics you can add to and answer people’s questions. You should only send out friend requests to people who you’ve helped by answering their questions. By doing so, you’ll have built goodwill with them and they’ll feel obligated to accept. That’s how you build a following of people who actively look for and engage with your posts.

  • Vikas Kumar

    Reply Reply April 17, 2017

    Hi Rob,

    Here I learned new thing about using hashtag . I didn’t try hashtag research before reading this post.

    I used direct hashtag in Facebook post without knowing the popularity of that hashtag.

    Thanks,

  • Jatin Ladda

    Reply Reply April 18, 2017

    Thanx for the article but I have a facebook page for one of my blogs with around 32000 followers on that page. The problem is when ever I share post on that page, the post does not reach too many of my followers… My post reach is only around 4%??

    • Rob Calhoun

      Reply Reply April 21, 2017

      That’s due to Facebook’s algorithm that drives you to need paid ads to reach the audience you built. I’m not sure about your particular circumstance, but paying for likes whether through services or Facebook itself can harm your ability to reach more of your audience. The less engaged your audience is, the less Facebook will serve your content organically. The reasoning is, with so much content on Facebook, why would they give more weight to something that people aren’t finding value in?

  • Dhruv Mangukia

    Reply Reply April 27, 2017

    hey rob,
    i am on fb since last 5-6 years. i promote my brand and blog on fb since almost a year. i almost felt that i know every trick under the hat that is possible with fb. you just proved me wrong. keep up the good work.

  • Lucia

    Reply Reply May 20, 2017

    Thanks so much for clarifying this. I always wondered whether it was better to post on my page or profile first. Now I know and will follow this approach. And, yes, it’s amazing when you have engagement on a post and then it just grows and grows and grows. The comments make a huge difference and I think the emoticons do, too. I just saw this on a personal post I wrote a few weeks ago that probably had 100+ comments.

  • Gary Earley

    Reply Reply May 21, 2017

    Very helpful and Great information for fb marketing…

  • Ananda

    Reply Reply May 22, 2017

    Is there any limit for us to share post to social media like facebook? And if sharing on facebook too often is not considered SPAM? Many people who think if share to social media just one time only? Is it true?

    • Rob Calhoun

      Reply Reply May 22, 2017

      Ananda, You shouldn’t keep just promoting the same post over and over again. Make sure there are some posts in between before you share that same post again.

      If I have a post that is new, I’ll share it more often. But the idea of a post being spam because of frequency never really crossed my mind because the content I write most certainly is not.

      If you’re not getting traction, you can add the headline “Did you see this? What are your thoughts?”

  • Umesh

    Reply Reply May 24, 2017

    It’s very informative for me because I too manage a page on facebook but engagements are very low. It looks like this is what I have missed.

    Thank you, Mr. Rob Calhoun
    God bless you

  • Gaurav Heera

    Reply Reply May 25, 2017

    Great information Social media is the best way to promote our products and services.

  • Antonia

    Reply Reply May 28, 2017

    Rob,

    What is your opinion, is Facebook really that important anymore? I have the feeling, that you can push your business on Instagram much more these days.

    Kind regards

    Antonia

    • Rob Calhoun

      Reply Reply June 1, 2017

      I don’t really do anything with Instagram (owned by Facebook) or Pinterest since my target market isn’t really there. Granted, those paltforms are newer and still learning. But just like Google and Facebook, they will reign in the excitement when they begin to monetize and impose more restrictions.

  • Wallace

    Reply Reply May 28, 2017

    Very good article Rob! The CTA button is definitely something many people take for granted. I have even seen web pages that have no clear call to action on their contact us page! Thanks again for the post, and enjoy your day!

  • Prabhat Jani

    Reply Reply June 25, 2017

    Nowaday facebook is updating their features. If we are active with our friends then they will see our posts.

    And i have seen that those people who never reacted on our timeline, they will never see our status.

    Thanks for writing such a great piece of content.

    Is there any tutorial for fb ads ?

  • Rahul Sharma

    Reply Reply June 27, 2017

    When I post my website link on my facebook page, it gets less reach as compare to a image or a video post. Why???

    • Rob Calhoun

      Reply Reply July 10, 2017

      Rahul,

      People are visual. They can get more “information” from quickly scanning an image than text as they’re scrolling through their newsfeed. The adage “A picture is worth 1000 words” did not catch on for nothing. Images are powerful in getting attention and helping to convey your message. Images make people feel and understand.

  • Johny

    Reply Reply July 10, 2017

    Hi Rob, It is totally new thing for me that hashtags also works in Facebook, i am going to use them in my upcoming posts to see amazing search results. Thanks mate

  • jackij

    Reply Reply July 11, 2017

    in the event that they supply a written response, make certain to provide a respond. You don’t want to just say thanks or a brief familiar reaction. upload what you think about what they said.

    • Rob Calhoun

      Reply Reply July 13, 2017

      Exactly! Nobody likes to talk to a robot spewing out autoposts.

  • Hoka

    Reply Reply July 11, 2017

    Nowadays if you have no presence in Facebook, you have nothing

    • Rob Calhoun

      Reply Reply July 13, 2017

      If you have a presence on Facebook and your market doesn’t, you still have nothing.

  • David

    Reply Reply July 23, 2017

    I’m always worried about when a person in your family is the first person to like a post. If my Mom likes a post first, then Facebook funnels that post JUST to my other family members. Annoying…

    • Rob Calhoun

      Reply Reply July 23, 2017

      Never had that problem… that I know of. What are you using to track that you’re only getting exposure to your family and nobody else?

  • Suhail Khan

    Reply Reply September 21, 2017

    Yes, I’m from INDIA and the way you explain, its really very nice, As we know to reach awareness we need more and more new customer to get traffic or sale our products.

  • Sam robin

    Reply Reply September 23, 2017

    Best article on social media strategy, I want to highlight that i was using facebook for a long time for promoting the website but not following the above mention steps. Now this blog pointed out my mistake, will try it in future posts. Thanks Rob 🙂

  • Charla

    Reply Reply September 25, 2017

    Thanks Rob for the checklist. Do you think having a facebook page for a website that primary reviews product is worthwhile? This website has been growing with organic traffic and I’m thinking that can be built on with a social presence.

    • Rob Calhoun

      Reply Reply September 25, 2017

      Hi Charla,

      A page? Absolutely! You might even consider a group as well. There are pros & cons to a group. You can get more interaction and not have notifications throttled like on a page, but you’ll get spammers as well. It’s a good with the bad thing.

      But in either case, you’re using Facebook to gather an audience and drive them to your site. Facebook is a prime source for traffic, particularly with your demographic.

      If you’d like more detailed help, go here: robcalhoun.com/help-your-business

      Rob

  • Farrell

    Reply Reply November 5, 2017

    “Interact With Facebook Friends” is an eye-opener for me. I never thought Facebook works that way. I always disregard communicating with a lot of my friends and I only talk or engage in a conversation with my close friends. Now I know why my page doesn’t get that much engagement because of the low number of people reached by my posts. I always thought that as long as they are on my “friends list”, my page posts will still show in their feed all the time.Thanks for the tip Rob.

  • Preeti Vashisht Joshi

    Reply Reply November 22, 2017

    Thanks Rob, This is helpful.

    I want to start a small beauty pageant coaching business and struggling in social media marketing.
    Even my friends who liked my page were not able to see my posts regularly.

    I hope these tips will help me.

    -Preeti

  • Rajesh Rai

    Reply Reply November 26, 2017

    Thanks for such a beautiful post Rob, this is really helpful. Could you tell me more about using a Call To Action of Facebook?

    • Rob Calhoun

      Reply Reply November 30, 2017

      I’m going to demystify the Call To Action (CTA). Some people who have a little bit of marketing knowledge mistakenly think a CTA is “Buy this now” and nothing else. It literally is calling people to act, taking the action you’d prefer.

      The action you want them to take will vary depending where they are (facebook, email, your website, a sales page, etc.). On Facebook, there are specific actions that help build your credibility and ability to be seen by that person and others. Each one has an increasing level of commitment required, from low to high: like, comment, share. Share seems like it would have less commitment than commenting, but the share dialog includes commenting as well as just share.

      Likes are nice for “social proof” in quantity. But comments even a few make up for it in quality engagement as you can actually get useful information about what really drives your audience and how to best fill their needs.

      How about some examples
      Tell me what you think about [subject] and why in a comment below.
      Do you think I’m right or wrong? Comment below.
      If you think I’m right, like and share. If you think I’m wrong, let me know in a comment below. (And leave a like anyway;)

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