PT5: Creating Positive Content for Your Business
Part 5 from the report
The 5 Critical Components of
Online Reptuation
Sticking to our number one tenet of being proactive in managing our business’ online reputation, we can’t just wait for others to post positive things about our business. We have to go on offense. Here are some of the best ways to do that.
Examples of potential positive content:
- Press releases
- Posts and articles published online about your business
- Videos about your business (Good or Bad) on YouTube and elsewhere
- Other Web Properties
Press Releases
Writing compelling press releases and distributing them across the internet is a great way to get positive content out there. Google thinks highly of most of these sites and will more than likely show the press release in its search results.
Articles
Creating positive articles and distributing them across various directories or getting them posted on blogs relevant to your business is another great way to get positive content out about your business. It also helps you expand your reach and build a bigger audience.
YouTube Videos
Did you know YouTube is the second largest search engine in the world? Creating either informative or funny videos about your business on YouTube can generate great press and if one goes viral, it could put your local business on the map.
Also, Google owns YouTube, so they like showing videos in their search results.
Other Web Properties
Creating a blog or other websites about your business is another great way to own more of that first page of Google. Sites like Tumblr, Wordpress.com and others allow you to create blogs on their sites.
Make sure you read the terms of service on these sites you're considering, some of them are rabidly anti-capitalist.
Really, any content that is not negative, falls into the positive category. It helps drive negative content past the first 1 or 2 pages. In the end, that’s what matters.
Thanks & Next Steps
Thank you for taking the time to read through this report.
Now it's time to take the next step and put this information to work for your business. If you want help implementing a Reputation Building and Defense Strategy for your business, check out the Easy Button and get started.
