But it's not just for jobs or recruiters. LinkedIn® is a prime source for leads if you know how to use it. Think about it, where else do you have so many people in one place where you can filter and access them directly? If you have a service business where you can identify your ideal customer by their job title, it’s heaven!
You’re missing out! If you’re reading this, you most likely have a LinkedIn® account. The first step to using LinkedIn® for generating qualified warm leads & referrals is creating a profile that compels people to want to connect and do business with you.
If you want to get leads from LinkedIn®, it doesn’t matter how much work you do if your profile isn’t set up to convert. It’s like going fishing with a bare hook or worse yet, no hook!
Look at your profile on LinkedIn® and look at the number under “Who’s Viewed My Profile.” If that’s a huge number compared to the number of people connecting with you and ASKING YOU about your services, that’s a problem!
If people aren't taking action (connecting and converting to clients), it’s because there was nothing about your profile that compelled them to act.
Not I repeat NOT your wedding photo!
A professional (or at least professional looking) headshot gets you noticed. Everything about your profile needs to make you stand out from the crowd. Your profile image is the starting point.
Think of it like a Pay Per Click advertisement
Your LinkedIn® profile title is just like a pay-per-click ad. It's character limited (less than a tweet) and it's the only chance you have to convince people to connect with you on the spot or click through to your profile to see more.
Some places show even less than others
While the total character limit in the LinkedIn® profile title is 120 characters, some places it shows less... much less!
Your title must be Potently Persuasive & Pithy!
A resume is great... if you're looking for a job. But we're not looking for a job, we're looking for leads. And if you don't get more leads, you might need to look for a job. And you don't want that!
1 hour 1-on-1 session
Current Profile Assessment
Get to know more about you beyond what’s on paper. That way you get a profile that converts more people into connections and leads.
3 different versions of your new profile summary
Test each version and pick the very best
Gets you the proven maximum conversions
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Rob Calhoun has demonstrated a keen ability to devise effective processes that help companies maximize sales, profits, ROI as well as achieve other goals.
I decided to sign up for the mini boot camp with Rob & Steve, and it's been fantastic. The accountability has helped so much. Knowing that we're in a small group and we're all supporting each other has been fantastic. Also Rob has taken the time to critque, enhance, and expand what we've been working on.
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