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Why Saying “Call Me” Doesn’t Work

I got a direct message through Facebook last night. It was a message from a friend who also is a marketer but a bit more of an old-school salesman. It’s not too odd because as online marketers, we’re always trying new tools and methods. Especially when it comes to acquiring new customers. If you’re new […]

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Why Your Customers Use Competitors And How To Stop It

I had a client ask me a question about “What happens when a customer goes to somebody else [their competitor]?” This particular client had a customer go to a competitor for services when he didn’t even ask for an estimate. So my client asked me, “Why would somebody do that?” Does that sound familiar? The reality […]

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Waitress Executed By Business Owner For Lousy Service

bad waitress

A little known archaic law in Allegheny county allows business owners to execute (by method of their choosing) employees who harm their business. It seems one waitress has been the reason why the restaurant has been getting bad reviews (20 so far!) on various sites. Since a 1-star increase in a businesses’ Yelp review can result […]

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Deleting The Admin Account On WordPress

Alert! If you have an admin account on your wordpress site, you need to delete it NOW. Maybe you have a wordpress installation that was set up some time ago. Whether you built your site or had somebody build your website for you, it’s not important. What is important is that you eliminate the vulnerability […]

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How To Write A Blog Post And What To Do With It

So you have a blog on your website but you’re not quite sure what to write in it or how to use it. This post should answer those questions and have you on your way to creating solid content that converts to paying customers.

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Why you’re losing 95-97% of potential customers and the changes you need to get them back

Did you know that you have been losing so many potential customers? If your business is like 97% of other non-tech businesses, you have advertising with your website home page and/or phone number. Then your website has your phone number in multiple places with many Calls To Action (CTA’s) directing visitors to call you. But […]

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How to Get Ready to Buy Customers Instead of Price Shoppers

get more high paying customers

If you want high value ready to buy customers and you’re tired of getting price shoppers, you need to change the way you approach your market. It’s fine to target classic keywords based on your product/service or industry. Just realize that everybody in your industry (not just your area) is competing for those same keywords. […]

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Facebook Is Re-educating Your Customers

facebook overshare

It’s been said here before, relying solely on a free platform for your marketing is risky. What TechCrunch had to say further demonstrates that point. So, you’ve plunked down a healthy chunk of change for that Facebook app. It has been working like gangbusters bringing in customers spending money until all of a sudden… Crickets. […]

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Is Google Gutting Google Plus?

google plus

Google Plus Chief Vic Gundrota’s recent departure has many pondering the possibility that Google will be phasing out Google Plus. The latest news makes one pause and consider that as maybe more than baseless rumor.

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Your Email Isn’t Getting Delivered If You’re Doing This

In a recent video, my friend and mentor Steve Rosenbaum lays out why your emails won’t go through if you’re doing this one thing wrong.

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