If you have a blog, creating fresh content is a constant process. Sometimes you think the well is dry or you’re too busy with customers to write new posts. It’s OK. You can bring old posts back to life, but there’s some do’s and don’ts to updating blog posts you need to follow so you […]
This obsession with “list hygiene” is getting out of hand and actually hurting people. If you are doing email marketing for yourself or a client, this is a must read. Yeah, I realize it’s kind of a rant. But I think you’ll agree with me by the end of this post. Plus you’ll be ahead […]
Some think Domino’s went off the deep end with their latest lead generation campaign. At first glance it seems insane to reward people for buying from their competition. But there’s more than meets the eye.
I was thinking about how businesses try burying bad reviews (the wrong way) and the movie Poltergeist came to mind. It’s one scene in particular where the coffins and bodies started popping out of the ground in a rainstorm. That’s a lot like how your reputation problems start popping up when you think you’ve got […]
If you’re like most of my clients, you probably have an endless line of people saying how they are going to save you money, make you more money, or show you the secret to getting more people to give you money… for a fee. You might have noticed, I’m different. I let you experience many […]
I’ve said it before and I’ll say it again. Free platforms can come at a much greater cost than just shelling out for your own web properties to begin with.What free platforms?Facebook, Google+, Twitter, YouTube, Blogger, Typepad, WordPress.com, etc. are all free platforms with their own rules and restrictions. What do they all have […]
Here’s a question one of my Facebook friends asked recently. I thought you might find it interesting or have something to add.
Developing an online presence is key to your success as a new local business. The internet has really taken over the world of marketing in recent years and it’s become vital for companies of all types and sizes to maintain a strong online reputation. The good news is, new online businesses have equal opportunities to […]
Are you struggling to create content for your website? It’s not that difficult if you keep these two points in mind.
I got a direct message through Facebook last night. It was a message from a friend who also is a marketer but a bit more of an old-school salesman. It’s not too odd because as online marketers, we’re always trying new tools and methods. Especially when it comes to acquiring new customers.
