Using images anywhere on your website can be expensive. No I don’t mean buying the rights. I’m talking about just going to google and finding a picture that looks good. When copyright violations can cost you as much as $10,000 per instance, buying rights is a real bargain.
As we move away from God and have the gall to question “Why is there a lack of morals” in all aspects of life particularly business, it made me think of who isn’t sacrificing their values. The Marine Corps came to mind as doggedly defending their values. That made me think of what makes […]
It seems harmless enough and everybody does it. Here is one example of how buying leads could kill your business. If you’re thinking that’s hype, how well do you think your business would fare facing the inevitable multi-million dollar lawsuit? In case you missed it, A direct mail campaign sent out by office max exposed one […]
One of the biggest challenges of marketing your business online is generating fresh content. Everything starts with the content posted on your website. As my Christmas gift to you, I’ll let you in on a little secret of getting the best content for your marketing system. What is the easiest way to generate content for […]
There are many reasons customers will take their future business to one of your competitors instead of coming back to you… Are you aware of potential murderers lurking around your business that will kill your repeat sales? Many businesses are not… which is a huge mistake. What Makes Customers Choose NOT to Come […]
What’s the key to survival in the world of small business?Before I answer that I need to know, do you just want to survive or thrive? The key to surviving is having more people come to your business to buy your product/service. The key to thriving is having: more repeat customers spending more money telling other people […]
Why is it that some websites consistently bring in sales, day in and day out, 365 days a year, while others just sit there, lost in cyberspace and not earning a single penny? It can be very frustrating for the business owner of a non performing website, particularly if their site has cost them a […]
I was at a doctor’s office and I couldn’t help but notice the stack of mail on the counter. On top was a direct mail marketing piece (AKA junk mail) addressed to Dr. Soandso “Or Current Resident.” Too many businesses are so overly concerned with missing an “opportunity” to capture a new client that they […]
If your prospect is shopping for price, they most likely don’t fully understand what they are shopping for. They need to know that, without the free consumer education on the subject you provide, it’s a roll of the dice whether they get a great deal or a great deal of misery. In your store, it will […]
Something that frustrated and baffled business owners was Facebook’s ridiculously restrictive rules for cover images. They just made this wonderful prime real estate available and quickly fenced it off from it’s obvious use. The good news is we’ve recently gained some freedom to capitalize on the primary conversion tool, the Call To Action. How you […]
