Business Could Take A Lesson From The Marine Corps
As we move away from God and have the gall to question “Why is there a lack of morals” in all aspects of life particularly business, it made me think of who isn't sacrificing their values. The Marine Corps came to mind as doggedly defending their values.
That made me think of what makes them able to hold true to the those values. The biggest part is discipline. An example of that discipline is the rifleman's creed.
The results a Marine and his rifle can get are outstanding. Why? Because the Marine and his rifle are symbiotic with one single focus. That does not happen by chance. Every Marine must learn and recite the rifleman's creed until it becomes inextricably a part of who they are.
That symbiotic relationship between a Marine and his rifle is similar to the one that exists between the business owner and the customer. Yet the way some businesses step over their existing customers trying to get new ones, it's clear they don't fully understand their relationship with the customer. It's time the business owner had a creed.
And that is the thought process that brought about this, The Business Owner's Creed. It should be learned and recited until it becomes an inextricable part of who you are.
This is my customer. There are many like him, but this one is mine.
My customer is my best friend. He is my life. I must know him as well as I know myself.
My customer, without me, suffers. Without my customer, I suffer. I must target my customer true. I must accurately meet my customer's needs better than my competition who is trying to beat me. I must convert my customer before my competition does. I will…
My customer and I know that what counts in this war is not the offers I make, the prices I charge, nor the sales we make. We know that it is accurately and fully meeting their needs that count. That we will…
My customer is human, as am I, he is my life. Thus, I will learn him as a brother. I will learn his weaknesses, his strength, his needs, his wants, what he doesn't want, and his fears. I will keep my customer cared for and happy, just as I would like to be. We will focus solely on his needs. We will…
Before God, I swear this creed. My customer and I are the champions of my business. We are the masters of my competition. We are the providers for my family.
So be it, until I retire and there is no competition.
What are your thoughts? Is it time for a business owner's creed?
Rob Calhoun
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