FOR A MOMENT I want you to forget about the customer. I know that’s a heretical statement but bear with me. What do YOU do with the mass mailed advertising YOU receive? Do you eagerly run into your house from the mailbox with a stack of flyers, postcards, and letters addressed to you “or current […]
I got an email today that said “The most valuable skill a new entrepreneur can learn is how to drive traffic.” That statement by itself might have been a start in convincing me it wasn’t just hype. The next bold statement confirmed my suspicions.
There are times when you can’t adequately explain in depth and detail everything that the prospect wants to know. That can be your location, a trade show, or just a chance meeting. If they are at your location, you can feel around to find if they are right now buyers. If they are anything but, […]
I’m sure you’ve heard or perhaps even said “Email marketing isn’t what it used to be…” Businesses will try technology (Often on the cheap) and say “It doesn’t work for us” making up some lame excuse how they tried it blah, blah, blah. Is it any wonder when you cut all the corners that you’re […]
A static website was not a fad, it has just become antiquated. Yes it was the edge you needed over the competition when the internet was wide open, new, and nobody had a website. Now static sites are just clutter in the search results. Static sites give the reader only basic information. People who […]
Why can’t I just be like the masses? Blissfully ignorant of the benefits of owning a business. Having something you know you did indeed build, nurture, and watch it grow. There are times when it is not so easy to think about the benefits. What are the Benefits?
The logical argument is that the more people who are exposed to your message, the more people you will have buying your product/service. Here in the real world, logic does not always apply.Why doesn’t more traffic equal more profits?The simple answer is traffic is nothing more than people moving through your website, store, or trade […]
We don’t really notice when history is actually being made. Even though the affects are far reaching and often taken for granted as the “new normal.” Look at the example of the smart phone. We have all but forgotten that it was IBM’s Simon that was the first commercially viable merge of the PDA with […]
Don’t Make Your Customers Run For The Hills Great news….somebody has visited your website. Hurray! Perhaps they might buy your product or decide to use your services…but wait…oh NO! They are leaving again. “What?” you cry, “They only stayed for 5 seconds”. Yes, they stayed long enough to be appalled by your […]
This is just a quick note as this weekend I’m going to a training event. (I’m constantly looking for what is working, and trying it in my business. When I find something that holds true to its word, only then will I share it with my group.) I had a great time at the […]
