Don’t get me wrong. A Facebook fanpage is incredibly useful and powerful if it’s understood and used properly. There has been a lot of hype concerning Facebook, fanpages, and timeline lately that begs to be clarified and put into proper perspective. There are too many people selling services based on Facebook as the new […]
There was a commercial for taco bell in the ’90’s that had a chihuahua trying to capture Godzilla. That’s kind of like how businesses are with Internet traffic. Except it’s good that Internet traffic won’t stomp you flat like a bug. It just squirts through your grasp like water though.But think, What will you do […]
I am finally getting back into my exercise and healthy(er) eating routine. How does this apply to business, and more specifically your business? It’s easy to make excuses and not do the things that we need to do in our personal life and in business. Things like exercise and posting articles are parallels between what […]
In the last post, I mentioned deep linking and how to develop content. Well here is a prime example. You’ll have terms that really need an in depth explanation for the reader to fully understand what you’re saying. After all, what kind of educating would it be if you assumed that critical knowledge was already […]
Everybody wants a “done for you” solution. It’s very much like weight management. People want to be in shape but the work of changing eating habits and exercising is the point of separation between want and desire. The easy fix is surgery, the done for you method. It’s great. It’s quick, a bit expensive, but […]
Deep linking is what you do when you have an article on your site that defines a term or really nails a topic that you’re referring to. It doesn’t make sense to go off track in the current article giving a full explanation but one is really necessary. What do you do? Link the reference […]
I don’t particularly like not leading by example so in this case I have to make clear why I am doing what I warn other business owners not to do. Specifically I am talking about being political or using controversial subjects in my business writing. You can do this but have no illusions, you will […]
There is no magic bullet in marketing for your business. That’s right! I said it and I won’t backpedal a single bit. There’s no single thing that will bring a pack of buyers with cash in hand to your business despite what people might say to the contrary. It takes a number of solutions working […]
I referred to web 2.0 in a post in a way that may mislead people into thinking it has a different meaning. It was an off handed remark on web 2.0 sounding domain names. Clients ask for something that sounds web 2.0 with the idea that the term means fresh or what’s now. That’s not […]
This is a quick list of three points to take a close look at to determine if your business should have an online presence. 1. Your customers ask you if you have a website The customer is the lifeblood of your business. No customer, no business. I know that’s business 101 but if you’re […]
