If you have a blog, creating fresh content is a constant process. Sometimes you think the well is dry or you’re too busy with customers to write new posts. It’s OK. You can bring old posts back to life, but there’s some do’s and don’ts to updating blog posts you need to follow so you […]
Are you struggling to create content for your website? It’s not that difficult if you keep these two points in mind.
I had a client ask me a question about “What happens when a customer goes to somebody else [their competitor]?” This particular client had a customer go to a competitor for services when he didn’t even ask for an estimate. So my client asked me, “Why would somebody do that?”
So you have a blog on your website but you’re not quite sure what to write in it or how to use it. This post should answer those questions and have you on your way to creating solid content that converts to paying customers.
If you want high value ready to buy customers and you’re tired of getting price shoppers, you need to change the way you approach your market. It’s fine to target classic keywords based on your product/service or industry. Just realize that everybody in your industry (not just your area) is competing for those same keywords. […]
Using images anywhere on your website can be expensive. No I don’t mean buying the rights. I’m talking about just going to google and finding a picture that looks good. When copyright violations can cost you as much as $10,000 per instance, buying rights is a real bargain.
Everybody wants a “done for you” solution. It’s very much like weight management. People want to be in shape but the work of changing eating habits and exercising is the point of separation between want and desire. The easy fix is surgery, the done for you method. It’s great. It’s quick, a bit expensive, but […]
Deep linking is what you do when you have an article on your site that defines a term or really nails a topic that you’re referring to. It doesn’t make sense to go off track in the current article giving a full explanation but one is really necessary. What do you do? Link the reference […]
I got this question in my inbox from a subscriber replying to an email I sent out. “How do I develop better content?” I could have answered her question like most businesses do, hit reply and give the answer in a one-time email to one person. But that’s not what I teach my students or […]
