I had a client ask me a question about “What happens when a customer goes to somebody else [their competitor]?” This particular client had a customer go to a competitor for services when he didn’t even ask for an estimate. So my client asked me, “Why would somebody do that?”
A little known archaic law in Allegheny county allows business owners to execute (by method of their choosing) employees who harm their business. It seems one waitress has been the reason why the restaurant has been getting bad reviews (20 so far!) on various sites. Since a 1-star increase in a businesses’ Yelp review can result […]
If your focus is more so on getting new customers than developing the ones you’ve got, you’re not alone. When I first started, it was all about getting A customer. Then I just kept repeating that process because it worked. Perhaps you did the same. But some time back one of my mentors said “Stop […]
Did you know that you have been losing so many potential customers? If your business is like 97% of other non-tech businesses, you have advertising with your website home page and/or phone number. Then your website has your phone number in multiple places with many Calls To Action (CTA’s) directing visitors to call you. But […]
If you want high value ready to buy customers and you’re tired of getting price shoppers, you need to change the way you approach your market. It’s fine to target classic keywords based on your product/service or industry. Just realize that everybody in your industry (not just your area) is competing for those same keywords. […]
It’s been said here before, relying solely on a free platform for your marketing is risky. What TechCrunch had to say further demonstrates that point. So, you’ve plunked down a healthy chunk of change for that Facebook app. It has been working like gangbusters bringing in customers spending money until all of a sudden… Crickets. […]
As we move away from God and have the gall to question “Why is there a lack of morals” in all aspects of life particularly business, it made me think of who isn’t sacrificing their values. The Marine Corps came to mind as doggedly defending their values. That made me think of what makes […]
There are many reasons customers will take their future business to one of your competitors instead of coming back to you… Are you aware of potential murderers lurking around your business that will kill your repeat sales? Many businesses are not… which is a huge mistake. What Makes Customers Choose NOT to Come […]
What’s the key to survival in the world of small business?Before I answer that I need to know, do you just want to survive or thrive? The key to surviving is having more people come to your business to buy your product/service. The key to thriving is having: more repeat customers spending more money telling other people […]
I was at a doctor’s office and I couldn’t help but notice the stack of mail on the counter. On top was a direct mail marketing piece (AKA junk mail) addressed to Dr. Soandso “Or Current Resident.” Too many businesses are so overly concerned with missing an “opportunity” to capture a new client that they […]
