I’ve said it before and I’ll say it again. Free platforms can come at a much greater cost than just shelling out for your own web properties to begin with.What free platforms?Facebook, Google+, Twitter, YouTube, Blogger, Typepad, WordPress.com, etc. are all free platforms with their own rules and restrictions. What do they all have […]
Here’s a question one of my Facebook friends asked recently. I thought you might find it interesting or have something to add.
It’s been said here before, relying solely on a free platform for your marketing is risky. What TechCrunch had to say further demonstrates that point. So, you’ve plunked down a healthy chunk of change for that Facebook app. It has been working like gangbusters bringing in customers spending money until all of a sudden… Crickets. […]
Google Plus Chief Vic Gundrota’s recent departure has many pondering the possibility that Google will be phasing out Google Plus. The latest news makes one pause and consider that as maybe more than baseless rumor.
Something that frustrated and baffled business owners was Facebook’s ridiculously restrictive rules for cover images. They just made this wonderful prime real estate available and quickly fenced it off from it’s obvious use. The good news is we’ve recently gained some freedom to capitalize on the primary conversion tool, the Call To Action. How you […]
You’ve heard about putting all of your eggs in one basket and you know the consequences. Yet I’ll bet you’re still doing it anyway. Relying on Facebook for your business can result in waking up one day with half (or more) of your business gone, Poof! And there’s almost nothing you can do about it.Continue […]
Online marketing is not as easy as it seems it should be. There’s a whole lot more to it than just sending an email or writing a post for your site or social media. Years of traditional sales and marketing concepts being drummed into your head could make this hard to accept. But once you […]
The value of a Facebook like or fan is BS. That’s right, 100% grade A Tauro Sterculius! Anyone telling you any different is trying to sell you something. I told you about this when I said A Facebook fanpage isn’t the small business silver bullet it’s made out to be.
Don’t get me wrong. A Facebook fanpage is incredibly useful and powerful if it’s understood and used properly. There has been a lot of hype concerning Facebook, fanpages, and timeline lately that begs to be clarified and put into proper perspective. There are too many people selling services based on Facebook as the new […]
Recently, Google made another substantial change to their services; Google Places merged with Google+ creating the new Google+ Local pages. In case you are not aware, Google+ is one of the newest, and fastest-growing Social Media Networking site ever. The fact that it is owned by Google explains its popularity and now they’re forcing local […]
