How The New Google+ Local Will Impact Your Business

Recently, Google made another substantial change to their services; Google

Places merged with Google+ creating the new Google+ Local pages.  In case you

are not aware, Google+ is one of the newest, and fastest-growing

Social Media Networking site ever. The fact that it is owned by Google explains its popularity and now they’re forcing local businesses to jump on board by moving all Google Places business listings over to Google+ Local pages.

All change isn't bad. Adapt and overcome!

If you’ve seen the new Google+ Local pages, you’ve probably noticed that they are more user-friendly and dynamic. Interacting with your customers and prospects is much easier than with Google Places pages.  More importantly, this is now where your Google business page will be located, so it’s crucial that you learn about it and optimize your page for full exposure.

If you choose not to decide, you still have made a choice

Any business that does not have a Google+ account will now need to create one if they want their local business listings to be seen in local search results. In fact, if you’ve never done anything with your local business listing pages, now is the time to do so if you want any chance of grabbing the attention of your target market.

Oh great, another new thing to learn… Wait a minute. Better than Google places?

While you may have to spend some time learning about this new platform, this change can actually work in the favor of your local business by providing you with even more exposure. Google+ Local is livelier, more social, and makes it a lot easier for people to discover and share local information than the former Google Places.

Here are a few other things you should know about the new Google+ Local Pages:

  • All Prior Google Places Pages have been Replaced with Google+ Local Pages
  • These Pages Have a Strong Focus on “Social Media”
  • The Pages Can Rank at the Top of Search Engines
  • Customer Reviews are Now Rated Using the Zagat 30-Point Scoring System
  • Consumers Will be Required to have a Google+ Account in Order to Submit Customer Reviews
  • These Pages will be Available in Maps and Mobile

These are just a few of the many changes coming our way with the new Google+ Local pages. Now, every day searchers and socializers have a way to find and share local businesses of interest right within Google.

The time is now, here is why

Many businesses today are struggling to make ends meet and are looking for ways to increase sales. Due to the fact that many internet users go online to search for local products and services, having a strong online presence is no longer an option if you want to generate more customers and sales. Google+ Local is an exciting new way to help you reach your local target audience easier and faster.

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Rob Calhoun

Backend Specialist at R. Calhoun IE
Rob Calhoun Helps small to medium businesses succeed by developing or refining their marketing strategy. He then sets up systems that get new customers, retain repeat customers, and re-energize past customers to buy again. Rob also helps marketers do the same for their clients.
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