The forms we install connected to the follow up system we build are the foundation of our proprietary marketing system.

What makes ours unique?

The ability to automatically add people to the right path. By knowing who your market is, we can build a system that directs them to the message set tailored to speak to them directly. It's as if a member of your sales staff spoke to them personally.

That's because they did.

With our guidance, your sales people will write the messaging in their own voice. How they communicate with the customers is a natural flow. You don't need to be literary, in fact being stiff and grammatically correct can be a turn off depending on your audience.

Your staff has experience with your market. They know how to handle them. That is what you want. The upfront education of the customer that helps them realize what your business does, what makes you different, and how you can help them. Although you might see that information as basic and repetitive, every customer should hear it. It's what solidifies in their mind that your business the only one they should give their money to.

What you need

This method requires that you have several components in place to fully implement.

You’ll need:

1. An Marketing Automation account like This one.
2. A self-hosted wordpress site
3. Our Survey Funnel
4. A (free or paid) report for your product/service
5. A message sequence to follow up

Here's an example

This is example is for a company that makes specialty items for several markets including first responders. This is a fairly defined market but can be narrowed down even further. Police, Fire, and EMS people can all relate to the general term “First Responders” but everyone likes to hear their own “name” and be spoken to directly.

Call their name

When you say First Responders, you get their attention. When you say Police, you’re talking about them. When you say “tactical response,” you’re talking directly to them. When you can talk directly to a person you have their full and undivided attention. They are more likely to take action when you have made it clear how your product/service can make their life better.

The report you write will basically be the same with minor details being added to speak directly to the specific audience. By getting specific to people’s unique needs, you’ll increase conversion throughout the entire process.

Trying to reach everyone fails

When you speak to a general audience and say “We make stuff for people who use stuff,” you’re not getting too many people interested. No one more than the people who really like and use stuff will even raise an eyebrow. Some may not even be aware of what stuff is or how it's important to them.

If you say “We make stuff for people who really need their stuff to work,” you’re getting warmer. When you say “We make stuff for police officers who don’t get to call ‘time out’ or ‘do over’ when their stuff doesn’t work…” you connect with them.

But you’ll only have marginal success if you’re saying that last line to a fire fighter or paramedic. And that’s where the survey funnel comes in. It allows you to steer people in their own direction by intelligently culling them out in the beginning. It’s like guiding a customer to your best salesperson every time.