Gathering Business Intelligence

Too many businesses are flying blind when it comes to marketing. Business owners lament “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Sadly, that quote still holds true for many business owners today as it did for John Wanamaker when he said it… in the late 1800’s.

It’s time to bring your business into the 21st century. That means getting measurable results for every campaign where you know:

• How many people are in your process
• What step they are at
• Who is taking action
• What your conversion rate is

This business intelligence combines to help you make informed decisions. Numbers like that not only let you know what to expect for an ROI on advertising, but also what you can safely pay to acquire a customer.

If you don’t have systems in place that report back to you with critical business intelligence, you’re soon to be history.

All of this is built into SalesCPR™. You can see how this crucial intelligence is gathered in this process. Our proprietary processes can give you the same insight in the rest of your marketing.