The Top 10 Marketing Mistakes
#10 Not Having Referral Systems
Do you have systems in place to get referrals from your existing customers?
Referrals are the lifeblood of a small business. Referrals are one of the simplest ways to get your best customers. This is because those new customers come to you by way of a third party recommendation from someone who already knows how great you are.
More often than not, the recommendation comes from a friend of theirs. They trust their friend’s opinion because they know the friend is not out to screw them over, whereas a salesperson is just “doing their job” and looking for a sale.
