The Top 10 Marketing Mistakes

#4 Not Calculating Lifetime Customer Value

Lifetime Customer Value (LCV) is a calculation every business owner can and should do. If you’re thinking ... “Why should I bother doing that? I am not going to waste my time doing some stupid calculation.”
Just do it! Stop all of the nonsensical self-talk and just do this calculation—IT IS VERY IMPORTANT! Trust me. When you know your LCV you will know:

The value every customer brings to your business
The impact losing a customer will have on your business
The amount of money you can afford to spend to get a new customer
Once you Know your LCV, you can improve it

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"The site, sales process, and marketing all combined to generate sales..."

Rob did a phenomenal job marketing my book Time MGMT101 Time Management For College Students. The site, sales process, and email marketing all combined to generate sales without having to deal (Read: lose money) with a publisher.

Renee Dillon - Author

Rob has taken the time to critque, enhance, and expand what we've been working on

I decided to sign up for the mini boot camp with Rob & Steve, and it's been fantastic. The accountability has helped so much. Knowing that we're in a small group and we're all supporting each other has been fantastic. Also Rob has taken the time to critque, enhance, and expand what we've been working on.

I highly recommend anyone take this boot camp, especially if you're having trouble getting things going or getting things started.

Denny Basham - CEO, Co-Founder Subsilio Consulting

"Rob is the go to man..."

When anybody asks me for a marketing person in Western PA, I tell them Rob is the go to man.

Justin Parker - Founder FBA

Rob gets you achieving results! No doubt about it!

Rob does excellent work on getting more business. He helped me out tremendously with marketing and showing me how to write for my plumbing website, my business has increased over thirty percent.

Rob gets you achieving results! No doubt about it!

Vince Marino - Owner

"Rob maximizes sales, profits, & ROI..."

Rob Calhoun has demonstrated a keen ability to devise effective processes that help companies maximize sales, profits, ROI as well as achieve other goals.

Steve Rosenbaum - Virtual Trainer | Owner, BLMA