So you have a blog on your website but you’re not quite sure what to write in it or how to use it. This post should answer those questions and have you on your way to creating solid content that converts to paying customers.
It’s been said here before, relying solely on a free platform for your marketing is risky. What TechCrunch had to say further demonstrates that point. So, you’ve plunked down a healthy chunk of change for that Facebook app. It has been working like gangbusters bringing in customers spending money until all of a sudden… Crickets. […]
Here is an example of a capture page. It is designed to attract people to your email marketing list. It’s how you catch the “big fish.” the people who buy from you again and again. This page will have a singular focus and direct people to a specific list. From there, you can find what […]
I got an email today that said “The most valuable skill a new entrepreneur can learn is how to drive traffic.” That statement by itself might have been a start in convincing me it wasn’t just hype. The next bold statement confirmed my suspicions.
There are times when you can’t adequately explain in depth and detail everything that the prospect wants to know. That can be your location, a trade show, or just a chance meeting. If they are at your location, you can feel around to find if they are right now buyers. If they are anything but, […]
A static website was not a fad, it has just become antiquated. Yes it was the edge you needed over the competition when the internet was wide open, new, and nobody had a website. Now static sites are just clutter in the search results. Static sites give the reader only basic information. People who […]
The logical argument is that the more people who are exposed to your message, the more people you will have buying your product/service. Here in the real world, logic does not always apply.Why doesn’t more traffic equal more profits?The simple answer is traffic is nothing more than people moving through your website, store, or trade […]
There was a commercial for taco bell in the ’90’s that had a chihuahua trying to capture Godzilla. That’s kind of like how businesses are with Internet traffic. Except it’s good that Internet traffic won’t stomp you flat like a bug. It just squirts through your grasp like water though.But think, What will you do […]
