If you have a blog, creating fresh content is a constant process. Sometimes you think the well is dry or you’re too busy with customers to write new posts. It’s OK. You can bring old posts back to life, but there’s some do’s and don’ts to updating blog posts you need to follow so you […]
So you have a blog on your website but you’re not quite sure what to write in it or how to use it. This post should answer those questions and have you on your way to creating solid content that converts to paying customers.
If you want high value ready to buy customers and you’re tired of getting price shoppers, you need to change the way you approach your market. It’s fine to target classic keywords based on your product/service or industry. Just realize that everybody in your industry (not just your area) is competing for those same keywords. […]
Using images anywhere on your website can be expensive. No I don’t mean buying the rights. I’m talking about just going to google and finding a picture that looks good. When copyright violations can cost you as much as $10,000 per instance, buying rights is a real bargain.
One of the biggest challenges of marketing your business online is generating fresh content. Everything starts with the content posted on your website. As my Christmas gift to you, I’ll let you in on a little secret of getting the best content for your marketing system. What is the easiest way to generate content for […]
What is the easiest content you can write for your business site? (I gave you a hint in the title!) Holiday related material is a drop dead simple way to create fresh content that makes sense and your audience will enjoy. Here’s three quick points to keep in mind to generate holiday content painlessly. […]
The logical argument is that the more people who are exposed to your message, the more people you will have buying your product/service. Here in the real world, logic does not always apply.Why doesn’t more traffic equal more profits?The simple answer is traffic is nothing more than people moving through your website, store, or trade […]
Don’t Make Your Customers Run For The Hills Great news….somebody has visited your website. Hurray! Perhaps they might buy your product or decide to use your services…but wait…oh NO! They are leaving again. “What?” you cry, “They only stayed for 5 seconds”. Yes, they stayed long enough to be appalled by your […]
There was a commercial for taco bell in the ’90’s that had a chihuahua trying to capture Godzilla. That’s kind of like how businesses are with Internet traffic. Except it’s good that Internet traffic won’t stomp you flat like a bug. It just squirts through your grasp like water though.But think, What will you do […]
In the last post, I mentioned deep linking and how to develop content. Well here is a prime example. You’ll have terms that really need an in depth explanation for the reader to fully understand what you’re saying. After all, what kind of educating would it be if you assumed that critical knowledge was already […]
