Everybody wants a “done for you” solution. It’s very much like weight management. People want to be in shape but the work of changing eating habits and exercising is the point of separation between want and desire. The easy fix is surgery, the done for you method. It’s great. It’s quick, a bit expensive, but […]
Deep linking is what you do when you have an article on your site that defines a term or really nails a topic that you’re referring to. It doesn’t make sense to go off track in the current article giving a full explanation but one is really necessary. What do you do? Link the reference […]
I don’t particularly like not leading by example so in this case I have to make clear why I am doing what I warn other business owners not to do. Specifically I am talking about being political or using controversial subjects in my business writing. You can do this but have no illusions, you will […]
I got this question in my inbox from a subscriber replying to an email I sent out. “How do I develop better content?” I could have answered her question like most businesses do, hit reply and give the answer in a one-time email to one person. But that’s not what I teach my students or […]
