I was thinking about how businesses try burying bad reviews (the wrong way) and the movie Poltergeist came to mind. It’s one scene in particular where the coffins and bodies started popping out of the ground in a rainstorm. That’s a lot like how your reputation problems start popping up when you think you’ve got […]
So you have a blog on your website but you’re not quite sure what to write in it or how to use it. This post should answer those questions and have you on your way to creating solid content that converts to paying customers.
If you want high value ready to buy customers and you’re tired of getting price shoppers, you need to change the way you approach your market. It’s fine to target classic keywords based on your product/service or industry. Just realize that everybody in your industry (not just your area) is competing for those same keywords. […]
It’s been said here before, relying solely on a free platform for your marketing is risky. What TechCrunch had to say further demonstrates that point. So, you’ve plunked down a healthy chunk of change for that Facebook app. It has been working like gangbusters bringing in customers spending money until all of a sudden… Crickets. […]
In a recent video, my friend and mentor Steve Rosenbaum lays out why your emails won’t go through if you’re doing this one thing wrong.
As we move away from God and have the gall to question “Why is there a lack of morals” in all aspects of life particularly business, it made me think of who isn’t sacrificing their values. The Marine Corps came to mind as doggedly defending their values. That made me think of what makes […]
The value of a Facebook like or fan is BS. That’s right, 100% grade A Tauro Sterculius! Anyone telling you any different is trying to sell you something. I told you about this when I said A Facebook fanpage isn’t the small business silver bullet it’s made out to be.
I got an email today that said “The most valuable skill a new entrepreneur can learn is how to drive traffic.” That statement by itself might have been a start in convincing me it wasn’t just hype. The next bold statement confirmed my suspicions.
There are times when you can’t adequately explain in depth and detail everything that the prospect wants to know. That can be your location, a trade show, or just a chance meeting. If they are at your location, you can feel around to find if they are right now buyers. If they are anything but, […]
A static website was not a fad, it has just become antiquated. Yes it was the edge you needed over the competition when the internet was wide open, new, and nobody had a website. Now static sites are just clutter in the search results. Static sites give the reader only basic information. People who […]
