Targeting Your Market Instead Of Your Foot

I was at a doctor’s office and I couldn’t help but notice the stack of mail on the counter. On top was a direct mail marketing piece (AKA junk mail) addressed to Dr. Soandso “Or Current Resident.” Too many businesses are so overly concerned with missing an “opportunity” to capture a new client that they […]

Why Businesses Don’t “Get” Email Marketing

I’m sure you’ve heard or perhaps even said “Email marketing isn’t what it used to be…” Businesses will try technology (Often on the cheap) and say “It doesn’t work for us” making up some lame excuse how they tried it blah, blah, blah. Is it any wonder when you cut all the corners that you’re […]