Writing Content To Create Value
Are you struggling to create content for your website? It’s not that difficult if you keep these two points in mind.
Are you struggling to create content for your website? It’s not that difficult if you keep these two points in mind.
So you have a blog on your website but you’re not quite sure what to write in it or how to use it. This post should answer those questions and have you on your way to creating solid content that converts to paying customers.
One of the biggest challenges of marketing your business online is generating fresh content. Everything starts with the content posted on your website. As my Christmas gift to you, I’ll let you in on a little secret of getting the best content for your marketing system. What is the easiest way to generate content for […]
What is the easiest content you can write for your business site? (I gave you a hint in the title!) Holiday related material is a drop dead simple way to create fresh content that makes sense and your audience will enjoy. Here’s three quick points to keep in mind to generate holiday content painlessly. […]
Don’t Make Your Customers Run For The Hills Great news….somebody has visited your website. Hurray! Perhaps they might buy your product or decide to use your services…but wait…oh NO! They are leaving again. “What?” you cry, “They only stayed for 5 seconds”. Yes, they stayed long enough to be appalled by your […]
I am finally getting back into my exercise and healthy(er) eating routine. How does this apply to business, and more specifically your business? It’s easy to make excuses and not do the things that we need to do in our personal life and in business. Things like exercise and posting articles are parallels between what […]
In the last post, I mentioned deep linking and how to develop content. Well here is a prime example. You’ll have terms that really need an in depth explanation for the reader to fully understand what you’re saying. After all, what kind of educating would it be if you assumed that critical knowledge was already […]
Everybody wants a “done for you” solution. It’s very much like weight management. People want to be in shape but the work of changing eating habits and exercising is the point of separation between want and desire. The easy fix is surgery, the done for you method. It’s great. It’s quick, a bit expensive, but […]
Deep linking is what you do when you have an article on your site that defines a term or really nails a topic that you’re referring to. It doesn’t make sense to go off track in the current article giving a full explanation but one is really necessary. What do you do? Link the reference […]
I got this question in my inbox from a subscriber replying to an email I sent out. “How do I develop better content?” I could have answered her question like most businesses do, hit reply and give the answer in a one-time email to one person. But that’s not what I teach my students or […]
