Something that frustrated and baffled business owners was Facebook's ridiculously restrictive rules for cover images. They just made this wonderful prime real estate available and quickly fenced it off from it's obvious use. The good news is we've recently gained some freedom to capitalize on the primary conversion tool, the Call To Action. How you can your business benefit from this change?
The cover image policy was:
“All covers are public. This means that anyone who visits your Page will be able to see your cover. Covers can’t be deceptive, misleading, or infringe on anyone else’s copyright. You may not encourage people to upload your cover to their personal timelines. Covers may not include images with more than 20% text.”
Since they’ve eliminated the explicit restriction on CTA’s, we can now place an arrow and text pointing to the like button and saying “Like our page!” Something so basic to marketing and Facebook now allowed it. Perhaps someday, we’ll get the landing or “welcome” tab designation back.
Adding a simple CTA in your cover can have a big impact. Yes, sometimes people do know what you want them to do but they won’t do it without you giving them a reason to. That reason is not always a gimme, but can be just telling them to. “Click Like” or “Like Us” with an arrow is simple and effective. Of course, a CTA saying “Click to get…” or “Like to get…” can be more effective when what they’ll get has value to them.
Until now it was frustrating to have a promotion that you wanted to tell your customers about, but couldn’t for fear of losing your page. Now you can use that billboard space that people see when visiting your page to tell them what’s new, exciting, and only a click away that you have for them.
OK, I’ve a few ideas on how you can take advantage of this new feature on Facebook. Now I’m going to give some specifics on how-to in the premium section below.
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tags: facebook business page, facebook business marketing, facebook cover image, trackable links, call to action, CTA,[contentlocker]