Category Archives for Creating Value

Writing Content To Create Value

Are you struggling to create content for your website? It’s not that difficult if you keep these two points in mind. Writing Content To Create Value

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How To Write A Blog Post And What To Do With It

So you have a blog on your website but you’re not quite sure what to write in it or how to use it. This post should answer those questions and have you on your way to creating solid content that converts to paying customers. How To Write A Blog Post And What To Do With […]

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How to Get Ready to Buy Customers Instead of Price Shoppers

get more high paying customers

If you want high value ready to buy customers and you’re tired of getting price shoppers, you need to change the way you approach your market. It’s fine to target classic keywords based on your product/service or industry. Just realize that everybody in your industry (not just your area) is competing for those same keywords. […]

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Adding Images With Impact To Your Posts

Using images anywhere on your website can be expensive. No I don’t mean buying the rights. I’m talking about just going to google and finding a picture that looks good. When copyright violations can cost you as much as $10,000 per instance, buying rights is a real bargain. Adding Images With Impact To Your Posts

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Business Could Take A Lesson From The Marine Corps

gold eagle globe & anchor

As we move away from God and have the gall to question “Why is there a lack of morals” in all aspects of life particularly business, it made me think of who isn’t sacrificing their values. The Marine Corps came to mind as doggedly defending their values.   That made me think of what makes them […]

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Repeat Sales Murdered! Look For These 6 Suspects

Killing repeat sales

There are many reasons customers will take their future business to one of your competitors instead of coming back to you… Are you aware of potential murderers lurking around your business that will kill your repeat sales?   Many businesses are not… which is a huge mistake.   What Makes Customers Choose NOT to Come […]

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How To Stop Selling Based On Price

know, like, and trust

If your prospect is shopping for price, they most likely don’t fully understand what they are shopping for. They need to know that, without the free consumer education on the subject you provide, it’s a roll of the dice whether they get a great deal or a great deal of misery. In your store, it will […]

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What Is A Capture Page?

Here is an example of a capture page. It is designed to attract people to your email marketing list. It’s how you catch the “big fish.” the people who buy from you again and again. This page will have a singular focus and direct people to a specific list. From there, you can find what […]

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Do you want to increase sales? Stop Selling!

Online marketing is not as easy as it seems it should be. There’s a whole lot more to it than just sending an email or writing a post for your site or social media. Years of traditional sales and marketing concepts being drummed into your head could make this hard to accept. This is going […]

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Wishing All A Merry Christmas

What is the easiest content you can write for your business site? (I gave you a hint in the title!) Holiday related material is a drop dead simple way to create fresh content that makes sense and your audience will enjoy. Here’s three quick points to keep in mind to generate holiday content painlessly.   […]

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