If you have a blog, creating fresh content is a constant process. Sometimes you think the well is dry or you’re too busy with customers to write new posts. It’s OK. You can bring old posts back to life, but there’s some do’s and don’ts to updating blog posts you need to follow so you […]
This obsession with “list hygiene” is getting out of hand and actually hurting people. If you are doing email marketing for yourself or a client, this is a must read. Yeah, I realize it’s kind of a rant. But I think you’ll agree with me by the end of this post. Plus you’ll be ahead […]
I was thinking about how businesses try burying bad reviews (the wrong way) and the movie Poltergeist came to mind. It’s one scene in particular where the coffins and bodies started popping out of the ground in a rainstorm. That’s a lot like how your reputation problems start popping up when you think you’ve got […]
I’ve said it before and I’ll say it again. Free platforms can come at a much greater cost than just shelling out for your own web properties to begin with.What free platforms?Facebook, Google+, Twitter, YouTube, Blogger, Typepad, WordPress.com, etc. are all free platforms with their own rules and restrictions. What do they all have […]
Are you struggling to create content for your website? It’s not that difficult if you keep these two points in mind.
I had a client ask me a question about “What happens when a customer goes to somebody else [their competitor]?” This particular client had a customer go to a competitor for services when he didn’t even ask for an estimate. So my client asked me, “Why would somebody do that?”
Alert! If you have an admin account on your wordpress site, you need to delete it NOW. Maybe you have a wordpress installation that was set up some time ago. Whether you built your site or had somebody build your website for you, it’s not important. What is important is that you eliminate the vulnerability […]
So you have a blog on your website but you’re not quite sure what to write in it or how to use it. This post should answer those questions and have you on your way to creating solid content that converts to paying customers.
If you want high value ready to buy customers and you’re tired of getting price shoppers, you need to change the way you approach your market. It’s fine to target classic keywords based on your product/service or industry. Just realize that everybody in your industry (not just your area) is competing for those same keywords. […]
It’s been said here before, relying solely on a free platform for your marketing is risky. What TechCrunch had to say further demonstrates that point. So, you’ve plunked down a healthy chunk of change for that Facebook app. It has been working like gangbusters bringing in customers spending money until all of a sudden… Crickets. […]
