Tag Archives for " actionable "

Don’t Try To Bury Bad Customer Reviews

I was thinking about how businesses try burying bad reviews (the wrong way) and the movie Poltergeist came to mind. It’s one scene in particular where the coffins and bodies started popping out of the ground in a rainstorm. That’s a lot like how your reputation problems start popping up when you think you’ve got […]

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The Perils Of Free Platforms

I’ve said it before and I’ll say it again. Free platforms can come at a much greater cost than just shelling out for your own web properties to begin with. What free platforms? Facebook, Google+, Twitter, YouTube, Blogger, Typepad, WordPress.com, etc. are all free platforms with their own rules and restrictions. What do they all […]

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Writing Content To Create Value

Are you struggling to create content for your website? It’s not that difficult if you keep these two points in mind. Writing Content To Create Value

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Why Your Customers Use Competitors And How To Stop It

I had a client ask me a question about “What happens when a customer goes to somebody else [their competitor]?” This particular client had a customer go to a competitor for services when he didn’t even ask for an estimate. So my client asked me, “Why would somebody do that?” Does that sound familiar? Customer retention […]

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Deleting The Admin Account On WordPress

Alert! If you have an admin account on your wordpress site, you need to delete it NOW. Maybe you have a wordpress installation that was set up some time ago. Whether you built your site or had somebody build your website for you, it’s not important. What is important is that you eliminate the vulnerability […]

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How To Write A Blog Post And What To Do With It

So you have a blog on your website but you’re not quite sure what to write in it or how to use it. This post should answer those questions and have you on your way to creating solid content that converts to paying customers. How To Write A Blog Post And What To Do With […]

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How to Get Ready to Buy Customers Instead of Price Shoppers

get more high paying customers

If you want high value ready to buy customers and you’re tired of getting price shoppers, you need to change the way you approach your market. It’s fine to target classic keywords based on your product/service or industry. Just realize that everybody in your industry (not just your area) is competing for those same keywords. […]

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Facebook Is Re-educating Your Customers

facebook overshare

It’s been said here before, relying solely on a free platform for your marketing is risky. What TechCrunch had to say further demonstrates that point. So, you’ve plunked down a healthy chunk of change for that Facebook app. It has been working like gangbusters bringing in customers spending money until all of a sudden… Crickets. […]

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Your Email Isn’t Getting Delivered If You’re Doing This

In a recent video, my friend and mentor Steve Rosenbaum lays out why your emails won’t go through if you’re doing this one thing wrong. Your Email Isn’t Getting Delivered If You’re Doing This

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Adding Images With Impact To Your Posts

Using images anywhere on your website can be expensive. No I don’t mean buying the rights. I’m talking about just going to google and finding a picture that looks good. When copyright violations can cost you as much as $10,000 per instance, buying rights is a real bargain. Adding Images With Impact To Your Posts

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