I’m sure you’ve heard or perhaps even said “Email marketing isn’t what it used to be…” Businesses will try technology (Often on the cheap) and say “It doesn’t work for us” making up some lame excuse how they tried it blah, blah, blah. Is it any wonder when you cut all the corners that you’re […]
The logical argument is that the more people who are exposed to your message, the more people you will have buying your product/service. Here in the real world, logic does not always apply.Why doesn’t more traffic equal more profits?The simple answer is traffic is nothing more than people moving through your website, store, or trade […]
There was a commercial for taco bell in the ’90’s that had a chihuahua trying to capture Godzilla. That’s kind of like how businesses are with Internet traffic. Except it’s good that Internet traffic won’t stomp you flat like a bug. It just squirts through your grasp like water though.But think, What will you do […]
In the last post, I mentioned deep linking and how to develop content. Well here is a prime example. You’ll have terms that really need an in depth explanation for the reader to fully understand what you’re saying. After all, what kind of educating would it be if you assumed that critical knowledge was already […]
Everybody wants a “done for you” solution. It’s very much like weight management. People want to be in shape but the work of changing eating habits and exercising is the point of separation between want and desire. The easy fix is surgery, the done for you method. It’s great. It’s quick, a bit expensive, but […]
Deep linking is what you do when you have an article on your site that defines a term or really nails a topic that you’re referring to. It doesn’t make sense to go off track in the current article giving a full explanation but one is really necessary. What do you do? Link the reference […]
There is no magic bullet in marketing for your business. That’s right! I said it and I won’t backpedal a single bit. There’s no single thing that will bring a pack of buyers with cash in hand to your business despite what people might say to the contrary. It takes a number of solutions working […]
When I tell a client that they should explain the products/services they provide so the customer understands them, I inevitably get this response. This is not uncommon. But think about it. Why are you afraid to “give it away for free” in one medium (internet), but see it as an investment when you’re talking face to face […]
Photo by: Mike Knowles A ping is a notification that tells search engine bots “this site has new content” so they should come see it. The default setting in WordPress pings one pinging service called Ping-o-matic. Ping-o-matic will in turn ping others. You can also add additional pinging services to be notified when new […]
