A little known archaic law in Allegheny county allows business owners to execute (by method of their choosing) employees who harm their business. It seems one waitress has been the reason why the restaurant has been getting bad reviews (20 so far!) on various sites. Since a 1-star increase in a businesses’ Yelp review can result in a a 5-9% increase in revenue, we're talking about some serious money that waitress is costing the business.
The restaurant owner was quoted, “There's a good reason that law hasn't been taken off the books. A bad server is more easily replaced than a good customer.” His explanation that followed actually makes sense.
“That may sound heartless but it's true. A good customer comes back to a business again and again. A bad server will keep good customers from coming back. You can't just let that go unchecked.”
When you combine that with people tending to be non-confrontational and preferring a passive aggressive approach of just posting a bad review on the internet, you as a business owner might not find out for months just how much damage a bad server is actually doing to your business.
You may not find out for months the damage a bad employee is doing to your revenue. via @rob_calhoun
So how do you know if you have a bad server before people just stop showing up or you happen to find bad reviews of your business on some obscure (to you) website? You hand customers an outlet for their anger that gets them immediate action.
Since you can't just execute bad employees, here's a great alternative. Enter Review Director. Review Director puts the power in the hands of the customer and holds your staff accountable for their service. After every purchase, your customer is encouraged to rate your business. Then they're asked to leave their honest review.
Great and good reviews go where they're needed most to boost your rating. That shows your business that way it really is. Bad reviews are sent directly to both the business owner and the manager's inbox.
That way the problem can be addressed immediately and even problems with the management (you thought was doing good) can't be swept under the rug.
Click the button below to learn more about how Review Director can help save your business and your sanity in a crazy world.