You’ve heard about putting all of your eggs in one basket and you know the consequences. Yet I’ll bet you’re still doing it anyway. Relying on Facebook for your business can result in waking up one day with half (or more) of your business gone, Poof! And there’s almost nothing you can do about it.Continue […]
QR codes are everywhere but how well do they work? If you own a business, that question has likely crossed your mind a few times. The answer depends on who you ask and how they’re being used. Before you run off and get a QR code added to your vehicle decal, signage, table stand, or […]
Here is an example of a capture page. It is designed to attract people to your email marketing list. It’s how you catch the “big fish.” the people who buy from you again and again. This page will have a singular focus and direct people to a specific list. From there, you can find what […]
Online marketing is not as easy as it seems it should be. There’s a whole lot more to it than just sending an email or writing a post for your site or social media. Years of traditional sales and marketing concepts being drummed into your head could make this hard to accept. But once you […]
What is the easiest content you can write for your business site? (I gave you a hint in the title!) Holiday related material is a drop dead simple way to create fresh content that makes sense and your audience will enjoy. Here’s three quick points to keep in mind to generate holiday content painlessly. […]
You always like to think that your website, email messages, text messages, or other online marketing is “user friendly.” But have you gone through your process? That’s all well and good that it’s intuitive to you, you designed it. Have you had others test it out? This is a lesson I thought might be helpful […]
The value of a Facebook like or fan is BS. That’s right, 100% grade A Tauro Sterculius! Anyone telling you any different is trying to sell you something. I told you about this when I said A Facebook fanpage isn’t the small business silver bullet it’s made out to be.
FOR A MOMENT I want you to forget about the customer. I know that’s a heretical statement but bear with me. What do YOU do with the mass mailed advertising YOU receive? Do you eagerly run into your house from the mailbox with a stack of flyers, postcards, and letters addressed to you “or current […]
I got an email today that said “The most valuable skill a new entrepreneur can learn is how to drive traffic.” That statement by itself might have been a start in convincing me it wasn’t just hype. The next bold statement confirmed my suspicions.
There are times when you can’t adequately explain in depth and detail everything that the prospect wants to know. That can be your location, a trade show, or just a chance meeting. If they are at your location, you can feel around to find if they are right now buyers. If they are anything but, […]
